PRESS RELEASES & DIGITAL PR
why realise a press release for your brand?
In the hectic and competitive world of fashion, the uniqueness of each designer risks being lost in the sea of digital and the constant noise of hyper-communication. Every day we are bombarded by thousands of visual and advertising stimuli, making it more and more complicated to get noticed, stay relevant and leave a mark. Between fashion shows, photo shoots and the manic attention to each new collection, one crucial aspect is often forgotten: theself-promotion. And this is precisely where a fundamental, often underestimated tool comes into play: the press release.
But what is a press release? It is not a simple announcement, the press release is the expression of your brand in words, capable of telling your visionshare your story and build an emotional bond between you, journalists and your audience. The Digital PR amplify this message in the vast world of online communication, giving your brand a solid and authoritative presence.
In a space where information travels at the speed of light, a clear, concise and engaging voice is essential!
With Be A Designer and thanks to our collaborations with established professionalsyou will have access to:
- Professional columnists and journalists: trusted collaborators, with whom we have exclusive agreements and who would hardly work with emerging or independent brands.
- Professional press releases: tailor-made texts, designed to enhance your uniqueness and built to be truly newsworthy and attractive to the trade press.
- Your online corporate image: every Digital PR activity starts with a curated and consistent digital presence. We make sure every detail is aligned to present you at your best.
- A single dedicated interlocutor: We take care of the whole process for you, from editing to dissemination, ensuring that your release reaches the right journalists and influencers.
THE SINGLE VOICE OF YOUR FASHION BRAND
Whether you are at the beginning of your journey or already have a story behind you, a press release can make all the difference. It is a powerful tool to strengthen your presence in the fashion world, generate new opportunities, assert your authority and tell your brand in an authentic and engaging way to a wider audience.
With Be A Designer at your side, each communiqué becomes a concrete step towards the realisation of your vision.
Because press releases are a strategic advantage for your fashion brand
- Getting noticed in a crowded sector: in an increasingly crowded industry like fashion, it is crucial to get noticed. A press release is a strategic opportunity to share your vision, your style and your creations with a wider public. It is an effective tool for emerge from the crowd and ensure that your talent is not overlooked alongside the better known brands. Without this showcase, many talents remain undiscovered, hidden in the shadows of better known brands.
- New collaborations and awards: a good press release is not only aimed at the target audience; it must also attract the attention of journalists, influencers, buyers and industry professionals. Using it means expand your opportunities to make valuable connectionsget visibility in the media and open up opportunities for collaboration and growth that can really make a difference in your journey.
- Communicating professionalism and competence: the fashion world, creativity and innovation must go hand in hand with professionalism and awareness of the dynamics of the industry. Using a press release is a great way to get yourself noticed as a competent and attentive designeralways in line with recognised professional practices and standards.
- Promote oneself authentically and effectively: unlike paid advertising campaigns, which can often seem a bit forced or too 'commercial', a press release offers the opportunity to tell your story in a genuine, natural and engaging way. It is a more accessible and credible way of promoting yourself, perfect for establishing a authentic connection with the public and communicate the true value of your brand.
Quality in communication makes a difference to your brand
In an age of digitalisation, it is easy to fall into the temptation of opting for cheap solutions when it comes to writing and disseminating press releases. But bewareWhat may seem convenient at first glance often fails to capture the essence, nuances and details that make communication truly effective in the vast world of fashion.
After all the work, care and investment you put into the creating your brandentrusting your communication to improvised or unprofessional tools could prove to be a fatal mistake. A generic or superficial press release not only risks blurring the core message of your brand, but can also generate wrong or even negative perceptions.
In an industry where it is expected polished communicationsthe risk is high. Your voice might end up being ignored or misunderstood. Journalists might see you more as a nuisance than as interesting news.
With us at Be A Designer, you can count on press releases that truly reflect your visioncompetently written and strategically distributed to reach your ideal audience. Our service goes far beyond simple writing: we carefully select projects with whom we collaborate, focusing on brands and talents that have authentic and meaningful stories to tell.
We know how crucial digital distribution is: that is why we create targeted strategies to ensure that your message is not only seen, but also heard and recognised.
Choosing quality press releases means strengthen your position in the marketwithout having to rely solely on paid advertisements. Effective communication builds trust, authority and a solid perception of your brand, helping you to emerging among the new fashion playersboth in Italy and abroad.
Press releases and content: from creation to visibility
Today, it only takes a few seconds to decide whether a brand deserves attention or not. In a landscape saturated with stimuli, visual content is often the only opportunity to hit the mark. And if it does not communicate quality, authenticity and consistency... the message is lost. With Be A Designer, we transform your vision into content that not only catch the eye, but also remain imprinted. Because getting noticed is only the beginning: you also need to be remembered, and by those who really matter.
Creating quality content is certainly important, but it is not everything. Without a well thought-out dissemination strategy, even the more appealing press release may end up being forgotten. This is where the true essence of communication comes in: reaching the right journalists, in the right channels, at the right time.
With Be A Designer, we don't just produce press releases, images and videos. We offer a complete service that also includes strategic dissemination of your contentto ensure that your message really reaches the audience that matters. In today's digital world, being present is not enough: it is essential to get noticed. And we are here to help you do it, supporting you at every stage, from creation to dissemination, to give your brand the visibility it deserves.
MANAGEMENT AND PLANNING SOCIAL MEDIA
Today, social media is an essential element in building and maintaining the visibility of a brand.
Our strategy goes beyond mere publication: we take care of the planning, curation and monitoring of your online activities, with the aim of getting your content to the right audience, at the most effective time.
WEBSITE CREATION & LAUNCH STRATEGIES
Over time, we have specialised in creating websites designed for emerging designers, built around their creative and commercial needs.
In cooperation with Evolve Marketing srl, we are here to help you create the ideal website for your brand, while also supporting you in defining the most effective launch strategies to get your products to market in a targeted and successful manner.
Take the first step and create your own fashion brand?
FAQ
Answers to the most frequently asked questions from aspiring designers
What does be a designer do?
Be A Designer is a independent style office. We are a team of professionals who can help you realise your idea in fashion. We can help you from the conception stage right through to the production and marketing of your idea.
Where are you?
We are located in Gallarate in the Province of Varese just a few minutes from Milan Malpensa airport and less than an hour's drive from Milan / Como / Lugano / Bergamo
Do you work with individuals or also with companies?
We work with both structured companies or professionals and VAT-registered businesses as well as private individuals. Obviously if your idea is to create something of your own and start selling it sooner or later you will need a VAT number, but if you want to get started there is no problem!
What kind of collaborations do you offer?
We offer both operational services where we do the work for you such as pattern making, prototyping, textile printing, graphic realisation of concepts and collections as well as strategic consultancy services.
I have an idea but I don't know where to start!
Don't worry! We advise you to book a free call with a member of our team who will be able to guide and advise you best!
If you are shy or prefer to learn more, we suggest you read our book: "Do you also want to be a designer?" which encapsulates our entire method.
Do you have production minimums?
We have an agile structure built up over almost ten years and we can handle all kinds of production for you from a few items per model to thousands. Of course, what changes is the price.
How Does a Completion Course Work with You?
We have a tested method divided into several steps where we will start from the idea through to the prototype and then production. At every stage you will be at the centre of the creative process and you will always know what is going on!
Why should I choose you?
We have been doing this job for almost ten years, we are the only style office in Italy focused on emerging designers and start-up projects.
Why are we the only one? Because making fashion small in Italy is very difficult especially for beginners who do not have the right network of contacts.
We have developed a METHOD to build your products and your brand with precise price and market logic that combines the right creativity with the right product.
Become a designer with the right basics
Do you have a dream in your drawer but no idea how to turn it into a real fashion brand? Don't worry, you're not alone.?
I wrote a best-selling manual which takes you step by step through our method: a practical tool to help you to thinking about your brand in the right wayavoid costly mistakes and establish the right priorities from the outset.?
If you feel confused or stuck, this manual will give you the direction you are looking for.?
It is available with a special offer on this page:?
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