Consulting to create a fashion brand

Do you have a creative idea and dream of bringing it to life as a real fashion brand? With the right support, you can lay a solid foundation for your project, avoiding common mistakes and optimising time and resources. We are here to accompany you at every stage: from brand identity to collection design and launch strategy. During the consultation, we will work together to develop a sustainable and customised business model for you, clearly defining objectives, targets, positioning and sales channels. Because creating a brand is not only a matter of style, it also requires vision and strategy.
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Why building a brand for success?

We at BAD have developed a structured method to accompany you in the conception and creation of your brand.

If you have decided to make something of your own, you want to develop an idea, turn it into a collection and encapsulate it in a brand identity, you need a clear strategyeven on a small scale, guiding you step by step.

Creating a collection is not enoughA brand is something that you build over time and that represents you every step of the way.

Thanks to our partnerships with established professionals, with Be A Designer you can count on concrete support for:

  • Building or revising your branddefining its positioning and product type according to the target market.
  • Preliminary analysis of collection costs and distribution prices, to set up a effective pricing, marketing and communication strategy.
  • Drawing up a comprehensive operational mapproducts in line with the brand values, the chosen market segment and a basic marketing strategy.

At the end of the course you will have a clear, coherent and achievable vision to bring your brand to life with a solid foundation and concrete goals.

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Brand Design & Brand Experience

Let us build together the?your brand architecturestarting with the values that drive you to create and the why of your project. We analyse your style code and define the distinctive elements that must make you unique and recognisable on the market.

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PRODUCT & COLLECTION DESIGN

We examine every stage, from the creation of the individual product to the development of the entire collection. We analyse in detail all the costs that make up a garment, relating them to your target market and business model, to build realistic sales strategiesconcrete and based on real data.

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A woman in a red dress struts down the catwalk at night during a cruise collection at a resort.

DISTRIBUTION CHANNELS & MARKETING STRATEGIES

We find the fastest way to reaching the market with your products. We analyse all available distribution channels, both traditional and digital, and build the most suitable marketing and communication ecosystem around your brand, to enhance it and position it strategically.

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BUSINESS MODEL & SUSTAINABILITY

We develop together a sound and sustainable business modeldesigned to accompany the growth of your brand over time. We build targeted and progressive strategies that enable you to enter the market in a concrete and structured way.

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How we structure our consultancy meetings for your brand

Whether you need a single service or prefer a complete package, we at Be A Designer are ready to support you in your creative journey. Thanks to a close-knit team and a supply chain of excellence made up of small and large Italian manufacturers, we will always find the right product for you. right solution to shape your project.

Each counselling session lasts 60 minutes, followed by 20 minutes dedicated to questions and answers, correction of materials, practical exercises and review of the canvas. The day before the meeting you will receive a Zoom link to access the meeting. All meetings will be recorded and made available for review. After each session, you will receive homework assignments to deepen your understanding of the content covered and working concretely on the development of your brand. Here are the stages we will see on our journey together that will accompany you in the creation of your brand, starting from your initial vision and ending with a concrete and sustainable strategy.

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Start of Work

Analysis of the entrepreneurial mindset behind the idea, brand concept, role of the founder, project development timeline.

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Idea & Market Analysis

We will analyse the target market, competitor analysis, buyer personas to intercept your potential customers.

A person with a tablet during a brand start-up consultation.

Strategic Marketing

We will do a detailed analysis of the key ingredients to create a strategic marketing system that makes your brand shine.

A sewing machine is used to create a fashion brand.

Type of Product and Timing

We will analyse the product type, Collection Pyramid, seriality, differentiating elements, timing analysis

A collection of T-shirts hung on a rack.

Supply Chain and Business Model

Type of production chain, business model and timing for launch, supplier analysis and materials in the collection.

A woman, wearing a hat and holding scissors, creates her own fashion label as a designer.

Product and Positioning

We will carry out a product/prototype analysis with a cost study and price assumptions based on market and positioning.

Description: A person working on a laptop with a lot of information.

Distribution Channels

We will analyse the distribution channels for your brand and then study the architecture of the marketing ecosystem to support the launch.

A low-polygon spaceship and a moon on a pink background, enhanced by the brand's consultancy.

Launch Strategies

We will study the launch strategy of your brand or new collection so that it reaches customers as quickly as possible.

Project Start Check-UP

The perfect way if you don't know where to start or what the right path is
€ 199 + VAT
  • 1 Virtual or live meeting in our studio in Gallarate (VA)
  • Strategic analysis of your project with our team
  • Start-Up Operational Plan
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Brand Design Consulting Base

A path together to get you off to the best start
€ 648 + VAT
  • 4 Virtual Encounters on Zoom
  • 2 Follow-up
  • 2 Free Months of Fashion Business Academy
  • Book: You Also Want to Be a Stylist
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Advanced Brand Design Consulting

A complete pathway for your brand
€ 950 + VAT
  • 6 Virtual Encounters on Zoom
  • 4 Follow-up
  • 2 Person meetings
  • 3 Free Months of Fashion Business Academy
  • Email Support 3 Months
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OUR TOOL for your brand: THE FASHION BUSINESS DESIGNER

The Canvas methodology is widely used in the organisational field to provide a clear and structured overview of all the stages that make up a process.

In the case of the Fashion Business Designerthe focus is the creation of a new collection or fashion linefrom the conception phase to the construction of a marketing, sales and marketing system.

We will use this tool during consultations to monitor any progressorganise tasks and guide you step by step in building and launching your brand.

Throughout the consultation period you will have free access to our online course platform: the Fashion Business Academy, to deepen every aspect of the course with targeted and always available content.
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MANAGEMENT AND PLANNING SOCIAL MEDIA

Today, social media is a fundamental pillar for the visibility and growth of a brand.

Our strategy goes far beyond simply posting: we plan content carefully, we we adapt to your brand identity and we constantly monitor performance. Our goal is to ensure that your messages reach the right audienceat the right time, with the most effective tone.

Discover our social media management service
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WEBSITE CREATION & LAUNCH STRATEGIES

In the fashion world, a well-designed website is more than just a shop window: it is the core of your communication. Over the years, we have honed our skills in creating websites tailored to the unique needs of emerging designers.

In collaboration with Evolve Marketing Srlwe are here to help you build the ideal website for your brand and develop effective launch strategies that will bring your products to market in a strategic, professional and convincing manner.

DISCOVER what we can do for your website

Take the first step and create your own fashion brand

Schedule a free consultation to tell us about your dream! Tell us about your project and the challenges you face, and we will help you clarify how you can work with us to bring your fashion brand to life.
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FAQ

Answers to the most frequently asked questions from aspiring designers

Be A Designer is a independent style office. We are a team of professionals who can help you realise your idea in fashion. We can help you from the conception stage right through to the production and marketing of your idea.

We are located in Gallarate in the Province of Varese just a few minutes from Milan Malpensa airport and less than an hour's drive from Milan / Como / Lugano / Bergamo 

We work with both structured companies or professionals and VAT-registered businesses as well as private individuals. Obviously if your idea is to create something of your own and start selling it sooner or later you will need a VAT number, but if you want to get started there is no problem!

We offer both operational services where we do the work for you such as pattern making, prototyping, textile printing, graphic realisation of concepts and collections as well as strategic consultancy services.

Don't worry! We advise you to book a free call with a member of our team who will be able to guide and advise you best! 

If you are shy or prefer to learn more, we suggest you read our book: "Do you also want to be a designer?" which encapsulates our entire method.

We have an agile structure built up over almost ten years and we can handle all kinds of production for you from a few items per model to thousands. Of course, what changes is the price.

We have a tested method divided into several steps where we will start from the idea through to the prototype and then production. At every stage you will be at the centre of the creative process and you will always know what is going on!

We have been doing this job for almost ten years, we are the only style office in Italy focused on emerging designers and start-up projects.

Why are we the only one? Because making fashion small in Italy is very difficult especially for beginners who do not have the right network of contacts.

We have developed a METHOD to build your products and your brand with precise price and market logic that combines the right creativity with the right product.

Become a designer with the right basics

Do you have a dream in your drawer but no idea how to turn it into a real fashion brand? Don't worry, you're not alone.  

I wrote a best-selling manual which takes you step by step through our method: a practical tool to help you to thinking about your brand in the right wayavoid costly mistakes and establish the right priorities from the outset. 

If you feel confused or stuck, this manual will give you the direction you are looking for. 

It is available with a special offer on this page: 

Discover the offer for the manual
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