The screen of a tablet shows a guide on how to open a clothing shop in Italy during a crisis, with pictures of clothes and shopping bags. The background shows the interior of a chic clothing shop.
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Complete guide on how to open a clothing shop in Italy

Could setting up a traditional shop in 2024 be a winning choice? Opening a clothing shop in Italy is a fascinating and ambitious adventure that requires careful planning, a clear vision and innumerable skills to make it work. If in the past anyone could open their own shop in a medium-sized Italian city and succeed...

Promotional graphics for the maternity product line on a tablet display.
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How to develop a maternity line ideas, challenges and tips

A practical guide on how to design, develop and produce clothing for new mothers Have you ever thought about turning your passion for fashion into a rewarding and successful business? Developing a maternity clothing line can be an exciting opportunity to express your creativity and respond to the needs of a changing market.

Tablet showing a guide on how to create a clothing brand in Italian, containing images of fashion garments and models.
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How to create a clothing brand: a guide to creating a fashion brand

How to create your clothing brand in 11 essential steps Creating a successful clothing brand requires not only an excellent understanding of the fashion world, but also a well-defined strategy and a strong sense of identity and consistency over time. You don't need me to tell you this, you will surely have realised...

The complete guide to creating fashion moodboards.

Fashion Moodboard: what it is and how to create an effective one

Table of Contents SUBSCRIBE TO NEWSLETTER AND DOWNLOAD FOR FREE: MOODBOARDS GUIDE + TEMPLATE CANVA Click on the button below and follow the instructions: sign up and get your FREE guide Moodboard Fashion in 2024: we will discover what a moodboard is, why it is used and why it can be useful to start creating a collection or a new...

Tablet showing a page on 'fashion business designer canvas' with text in Italian that translates to 'our innovative method to create your fashion brand'.
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Introduction to the canvas: meet the fashion business designer

HOW DOES THE CANVAS WORK TO CREATE YOUR BRAND? IN THIS ARTICLE I PRESENT YOU THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this section of the Fashion Business Academy where I explain how Canvas works and above all show you what it is...

Tablet showing a page on 'introduction to brand design' related to the fashion business, with images of fabric samples and design materials underneath.
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Introduction to brand design with the fashion business designer

Table of Contents HOW DOES BRAND DESIGN WORK? IN THIS ARTICLE I INTRODUCE YOU TO THE FIRST QUADRANT OF THE FASHION BUSINESS DESIGNER THE TOOL I DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND. Hello and welcome to this second Fashion Business Academy article where I explain how the Canvas works starting with the first...

A tablet displaying an e-book entitled 'How to Tell Your Brand Story' with a picture of a heart-shaped book page on a shaded background.
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Fashion business and fashion industry - communication strategies 2.0

This article is brought to you by Be A Designer, the fashion office that makes your Brand. The accelerating dynamics triggered by the blockade of the textile industry -one of the most dynamic sectors in society- due to COVID-19, are reflected today and travel in parallel with the entry of the digital era. The marketing mix emerging in 2021 between offline tools...

An e-book entitled 'Successful Emerging Designers' is displayed on a tablet screen with tips on how to build a personal brand in fashion, with photos of designers and fashion articles on a red background, together with insights into the best methods of fashion production.
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4 fundamental steps to becoming a successful designer

Many young people who are passionate about the world of fashion wonder how to become a fashion designer, and I can tell you right now that you will have to work hard to achieve this and it will not be easy! Training is very important to become a good stylist, however, it is not enough: in fashion schools they teach you how to create a...

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