How to create a sportswear brand in 2026: HYROX's lesson for up-and-coming designers
How to create an Italian activewear brand in 2026 by riding the HYROX trend. Strategy, target, supply chain and real numbers for emerging designers.
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TikTok Shop for Fashion Brands 2026: Complete Guide Italy
TikTok Shop is transforming the way emerging fashion brands reach their customers Let me tell you about something that happened a few months ago in our style department, because I think it will open your eyes exactly as it opened mine. Let me give you a concrete example: with My Scarf in a...
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How private labels can build your fashion brand in 2025
In recent years, one hears more and more about private labels. This is no coincidence: this model is revolutionising the way products are created and sold in so many sectors, from food to beauty to fashion. If in the past it was almost compulsory to create one's own garments from scratch, with paper patterns or inspired by...
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How to create a clothing brand: ultimate guide
Creating an apparel brand - in brief Creating an apparel brand from scratch requires the 6 steps of the BAD Method: 1) Brand Design (identity, target, positioning), 2) Collection Design (moodboard, fabrics, patterns), 3) Prototyping & Production (Made in Italy preferable for premium positioning), 4) Shooting & Lookbook, 5) Market launch (DTC e-commerce...
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Capsule Collection 2026: how to launch it and how much it costs
Capsule Collection 2026 - in brief A capsule collection is a mini-collection of 6-12 co-ordinated garments with high intentionality (aesthetics + theme + storytelling). It differs from a traditional collection in four factors: size (mini, not full seasonal), duration (limited or seasonal), focus (a strong idea) and ROI (higher per piece). Realistic budget Made in Italy...
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How much does it cost to create a clothing brand: [2025: 5K to 50K].
Is creating a fashion brand a dream you have carried with you for a long time? That dream that reappears cyclically, that you imagine in detail, that makes your eyes sparkle when you talk about it. But every time you try to realise it, you come up against the same question that stops you in your tracks: how much does it really cost to create a brand of...
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Complete guide on how to open a clothing shop in Italy
Table of Contents Have you been wondering how to open a clothing shop but don't know if it's still worth it? Let me tell you something: if you really want to make a difference and make your clothing shop a strategic place where people don't just buy, but have an experience, then you are in the...
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Fashion bloggers in 2025: who they are, what they do and why they are still relevant
Fashion blogger in 2026 - in brief A fashion blogger today is no longer “someone with a fashion blog”. It is a multi-platform creator producing fashion content on Instagram, TikTok, YouTube, podcasts and - increasingly - newsletters. The “traditional Blonde Salad style blog” career ended around 2018-2019. What remains...
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Fashion trends 2025: tips for your brand
The year 2025 has only just begun and it has already shown us that it is time to renew ourselves, to break free from predictable codes and rewrite the rules of our style. The wardrobe once again becomes a creative space, where we can experiment, dare and affirm who we really are. Individuality, maximalism, romanticism: the international catwalk shows have highlighted a change of...
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Choosing the sales channel for your fashion brand: e-commerce, retail or marketplace
Identifying the right sales channel is a key strategic decision for emerging fashion brands. Each option, such as e-commerce, physical retail or marketplace, offers different opportunities and challenges that influence brand positioning, operations and profitability. To choose the right sales channel for your brand in a...
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