capsule collection meaning
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Capsule Collection: meaning, examples and how to create a successful collection

ByCorrado Manenti

In the fashion world, the capsule collection is a winning strategy for emerging designers and established brands alike. With a focus on a few iconic garments, this approach allows you to build a strong and recognisable identity, avoiding the dispersion typical of large collections. Find out how to create a successful capsule collection, exploring meaning, examples and effective marketing strategies. Want to know how to turn your vision into reality? Stay with us and we will guide you through the secrets of this creative format that has revolutionised the way of doing fashion!

how to create a sweatshirt brand
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How to create a sweatshirt brand: the BAD method for sweatshirt production

ByCorrado Manenti

If you have decided to create a sweatshirt brand, you are in for an exciting and creative challenge! Creating a sweatshirt brand requires commitment, passion and strategic planning. Sweatshirts are among the most versatile and popular items in any modern wardrobe. Suitable for all ages and styles, they can be a unique opportunity...

how to create a T-shirt brand
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How to create a t-shirt brand: complete guide to creating your own t-shirt brand 

ByCorrado Manenti

If you are here, you probably dream of launching your own t-shirt brand and are ready to take the first step into this competitive but exciting market. I am Corrado Manenti, founder of Be a Designer, and today I want to guide you through every step of the process of creating a t-shirt brand. With Be a...

Tablet showing an advertisement or guide in Italian for tennis and padel equipment, including tennis and padel clothing with accompanying images.
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Creating a clothing line for Tennis and Padel: The Guide to Getting Started in 2024

ByCorrado Manenti

Discover how to create a clothing line for padel and tennis: create your new sports fashion line with us In the world of tennis and padel, clothing represents more than just a technical necessity; it is a symbol of identity, belonging and personal style. As an expert in the fashion industry and creator...

Tablet display showing a guide on how to create a streetwear line in Italian.
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How to Create a Streetwear Line?

ByCorrado Manenti

Table of Contents How to create a streetwear line: In this article we discuss an ever-present theme in our work as style offices: creating a streetwear line. Starting with an overview of this peculiar market segment we will look at designers, iconic garments and what lessons we can learn on how to build a streetwear brand! I...

Tablet showing an article on Barbie's influence on fashion with a doll's face visible at the top.
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The Rebirth of Barbie: How Barbie Mania is Influencing Fashion

ByCorrado Manenti

Introduction to the Barbie Mania Phenomenon "There's a Barbie in all of us" - Ruth Handler, the creator of Barbie. Hello everyone and welcome to this in-depth look at one of the hottest trends of the moment, the Barbie Mania phenomenon! I'm Corrado Manenti and today we dive into the colourful and intriguing world of the Barbie-mania phenomenon, fuelled by the...

A tablet showing a page on the creation of a sportswear brand with images of women in athletic poses.
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How to create a sportswear line

ByCorrado Manenti

Table of Contents Practical Guide to Building an Activewear Brand Welcome to this new article dedicated to brand design, the discipline that deals with building the architecture of your future brand. In this article we will try to answer some fundamental questions: How do you create a sportswear line? What are the critical stages...

Tablet showing a presentation slide with the Italian text 'introduction to operations' on fashion industry operations.
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Introduction to operations with the fashion business designer canvas

ByCorrado Manenti

HOW DO OPERATIONS WORK? IN THIS ARTICLE I PRESENT THE FOURTH AND LAST FRAMEWORK OF THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this fourth article of the Fashion Business Academy where I explain how the Canvas works, starting with the fourth and final chapter of the ...

An e-book or digital publication on a tablet screen about fashion industry marketing and distribution with images of shopping bags and a retail shop.
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Introduction to Marketing & Distribution

ByCorrado Manenti

HOW DO MARKETING AND DISTRIBUTION CHANNELS WORK? IN THIS ARTICLE I PRESENT THE THIRD FRAMEWORK OF THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this third article of the Fashion Business Academy where I explain how the Canvas works starting from the...

Tablet showing a page on 'fashion business designer canvas' with text in Italian that translates to 'our innovative method to create your fashion brand'.
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Introduction to the canvas: meet the fashion business designer

ByCorrado Manenti

HOW DOES THE CANVAS WORK TO CREATE YOUR BRAND? IN THIS ARTICLE I PRESENT YOU THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this section of the Fashion Business Academy where I explain how Canvas works and above all show you what it is...

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