Are you thinking of creating an outerwear brand but don't know where to start? Starting a successful brand is an exciting path, but it requires a clear strategy and the right resources. In this guide, you will find practical tips and strategies straight from our Be A Designer method, designed to help you build a solid brand...
In the fashion world, the capsule collection is a winning strategy for emerging designers and established brands alike. With a focus on a few iconic garments, this approach allows you to build a strong and recognisable identity, avoiding the dispersion typical of large collections. Find out how to create a successful capsule collection, exploring meaning, examples and effective marketing strategies. Want to know how to turn your vision into reality? Stay with us and we will guide you through the secrets of this creative format that has revolutionised the way of doing fashion!
If you have decided to create a sweatshirt brand, you are in for an exciting and creative challenge! Creating a sweatshirt brand requires commitment, passion and strategic planning. Sweatshirts are among the most versatile and popular items in any modern wardrobe. Suitable for all ages and styles, they can be a unique opportunity...
If you are here, you probably dream of launching your own t-shirt brand and are ready to take the first step into this competitive but exciting market. I am Corrado Manenti, founder of Be a Designer, and today I want to guide you through every step of the process of creating a t-shirt brand. With Be a...
Discover how to create a clothing line for padel and tennis: create your new sports fashion line with us In the world of tennis and padel, clothing represents more than just a technical necessity; it is a symbol of identity, belonging and personal style. As an expert in the fashion industry and creator...
Table of Contents How to create a streetwear line: In this article we discuss an ever-present theme in our work as style offices: creating a streetwear line. Starting with an overview of this peculiar market segment we will look at designers, iconic garments and what lessons we can learn on how to build a streetwear brand! I...
Introduction to the Barbie Mania Phenomenon "There's a Barbie in all of us" - Ruth Handler, the creator of Barbie. Hello everyone and welcome to this in-depth look at one of the hottest trends of the moment, the Barbie Mania phenomenon! I'm Corrado Manenti and today we dive into the colourful and intriguing world of the Barbie-mania phenomenon, fuelled by the...
Table of Contents Practical Guide to Building an Activewear Brand Welcome to this new article dedicated to brand design, the discipline that deals with building the architecture of your future brand. In this article we will try to answer some fundamental questions: How do you create a sportswear line? What are the critical stages...
HOW DO OPERATIONS WORK? IN THIS ARTICLE I PRESENT THE FOURTH AND LAST FRAMEWORK OF THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this fourth article of the Fashion Business Academy where I explain how the Canvas works, starting with the fourth and final chapter of the ...
HOW DO MARKETING AND DISTRIBUTION CHANNELS WORK? IN THIS ARTICLE I PRESENT THE THIRD FRAMEWORK OF THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this third article of the Fashion Business Academy where I explain how the Canvas works starting from the...
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