capsule collection meaning
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Capsule Collection: meaning, examples and how to create a successful collection

ByCorrado Manenti

In the fashion world, the capsule collection is a winning strategy for emerging designers and established brands alike. With a focus on a few iconic garments, this approach allows you to build a strong and recognisable identity, avoiding the dispersion typical of large collections. Find out how to create a successful capsule collection, exploring meaning, examples and effective marketing strategies. Want to know how to turn your vision into reality? Stay with us and we will guide you through the secrets of this creative format that has revolutionised the way of doing fashion!

how to create a sweatshirt brand
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How to create a sweatshirt brand: the BAD method for sweatshirt production

ByCorrado Manenti

If you have decided to create a sweatshirt brand, you are in for an exciting and creative challenge! Creating a sweatshirt brand requires commitment, passion and strategic planning. Sweatshirts are among the most versatile and popular items in any modern wardrobe. Suitable for all ages and styles, they can be a unique opportunity...

how to create a T-shirt brand
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How to create a t-shirt brand: complete guide to creating your own t-shirt brand 

ByCorrado Manenti

If you are here, you probably dream of launching your own t-shirt brand and are ready to take the first step into this competitive but exciting market. I am Corrado Manenti, founder of Be a Designer, and today I want to guide you through every step of the process of creating a t-shirt brand. With Be a...

The screen of a tablet shows a guide on how to open a clothing shop in Italy during a crisis, with pictures of clothes and shopping bags. The background shows the interior of a chic clothing shop.
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Complete guide on how to open a clothing shop in Italy

ByCorrado Manenti

Could setting up a traditional shop in 2025 be a winning choice? Opening a clothing shop in Italy is a fascinating and ambitious venture that requires careful planning, a clear vision and innumerable skills to make it work. If in the past anyone could open their own shop in a medium-sized Italian city and succeed...

Promotional graphics for the maternity product line on a tablet display.
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How to develop a maternity line ideas, challenges and tips

ByCorrado Manenti

A practical guide on how to design, develop and produce clothing for new mothers Have you ever thought about turning your passion for fashion into a rewarding and successful business? Developing a maternity clothing line can be an exciting opportunity to express your creativity and respond to the needs of a changing market.

A tablet showing a website page in Italian about the launch of a scarf line, with pictures of women wearing different scarves.
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Launching a line of scarves, foulards and shawls: ideas and strategies

ByCorrado Manenti

INTRODUCTION: Would you like to launch a unique and successful line of fashion accessories? Imagine creating attractively designed scarves, foulards and shawls that catch the eye and arouse emotions. That they are not a simple accessory but that stylish detail that strikes you from afar, a unique object that reflects your unique taste....

An Italian-language guide on the creation of wedding and formal dresses displayed on a tablet screen.
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How to Create a Bridal Line?

ByCorrado Manenti

INTRODUCTION: have you ever dreamt of seeing your creations parade down an elegant catwalk? Creating a bridal and formal wear line may seem like a daunting task, but with the right guidelines and a little passion, even up-and-coming designers can realise this dream. In this article, we delve into how to create a new...

Tablet showing a presentation on the development of the hat collection with various coloured hats in the background.
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Developing a hat collection: where to start

ByCorrado Manenti

How to Develop a Hat Collection: The Definitive Guide on How to Design, Develop and Produce a Hat Line in 2024 In the history of fashion, a hat is not simply an accessory, but a style statement, an unmistakable detail that has retained its iconicity through the centuries. "A hat is the ultimate fantasy,...

Tablet showing a guide to creating a successful bag line in Italian on a pink background.
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Guide to Creating a Successful Handbag Line +6 Tips

ByCorrado Manenti

INTRODUCTION: A guide to creating a successful handbag line 2024 How can we design and create a successful handbag brand? What are the challenges for those who decide to enter this market segment? What does it mean to produce handbags in Italy? Embarking on the journey to create a successful handbag line does not...

Tablet showing a page on 'introduction to brand design' related to the fashion business, with images of fabric samples and design materials underneath.
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Introduction to brand design with the fashion business designer

ByCorrado Manenti

Table of Contents Welcome to this new article from the Fashion Business Academy, the reference point for those who dream of building a solid and recognisable fashion brand. I am Corrado Manenti and for years I have been helping designers and entrepreneurs transform their passion for fashion into successful brands. Today I will guide you through the first quadrant of the Fashion...

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