A tablet showing an Italian guide to using social media to promote a brand, with images of social media apps and marketing images, integrates trendy fashion elements together with modern techniques of production methods.
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How to make your brand very social

ByCorrado Manenti

If there is one question every brand should constantly ask itself, it is this: are we social enough? To be successful, it is not enough to create a pleasant shopping experience or a beautiful product. It is about making this experience so intense that it entices every customer to show it off and the product so wonderful that the shopper instinctively knows that he or she is...

The screen of a tablet shows an Italian guide entitled 'HOW TO WRITE A PROFESSIONAL BLOG' with hands typing on a laptop in style and images related to blogging.
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Anatomy of a professional fashion blog

ByCorrado Manenti

Whenever the topic is writing for the web, it is repeated that it is essential to create quality content, as if it were not obvious that posts copied and pasted from other blogs, uninteresting, imprecise and badly written are of no interest to anyone, besides being badly indexed by search engines. On how to do this, however,...

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