Visual identity is what makes a brand recognisable and distinctive: it is not enough to have quality products, without a clear and consistent image, a brand risks getting lost in an increasingly diverse and competitive market. Logos, colours, fonts and packaging must communicate the brand's values and personality, creating an immediate connection with the consumer.
Could setting up a traditional shop in 2024 be a winning choice? Opening a clothing shop in Italy is a fascinating and ambitious adventure that requires careful planning, a clear vision and innumerable skills to make it work. If in the past anyone could open their own shop in a medium-sized Italian city and succeed...
A practical guide on how to design, develop and produce clothing for new mothers Have you ever thought about turning your passion for fashion into a rewarding and successful business? Developing a maternity clothing line can be an exciting opportunity to express your creativity and respond to the needs of a changing market.
How to create your clothing brand in 11 essential steps Creating a successful clothing brand requires not only an excellent understanding of the fashion world, but also a well-defined strategy and a strong sense of identity and consistency over time. You don't need me to tell you this, you will surely have realised...
Table of Contents SUBSCRIBE TO NEWSLETTER AND DOWNLOAD FOR FREE: MOODBOARDS GUIDE + TEMPLATE CANVA Click on the button below and follow the instructions: sign up and get your FREE guide Moodboard Fashion in 2024: we will discover what a moodboard is, why it is used and why it can be useful to start creating a collection or a new...
Table of Contents Who said that fashion is a 'child's play'? Who said you have to be young to realise your dreams? Fashion, like art, knows no age limits. Your passion for beauty, style can explode at any time in life, and becoming a stylist after...
HOW DOES THE CANVAS WORK TO CREATE YOUR BRAND? IN THIS ARTICLE I PRESENT YOU THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this section of the Fashion Business Academy where I explain how Canvas works and above all show you what it is...
Table of Contents Welcome to this new article from the Fashion Business Academy, the reference point for those who dream of building a solid and recognisable fashion brand. Today I will guide you through the first quadrant of the Fashion Business Designer, the tool I have designed to help you develop a strong and distinctive brand identity....
Fashion is a lifestyle and has become a staple in people's lives it is a multi-billion dollar industry and it is not just about designing clothes. As a customer benefit, it's not just about what you wear, it's also about how you behave your aspirations and beliefs
This article is brought to you by Be A Designer, the fashion office that makes your Brand. The accelerating dynamics triggered by the blockade of the textile industry -one of the most dynamic sectors in society- due to COVID-19, are reflected today and travel in parallel with the entry of the digital era. The marketing mix emerging in 2021 between offline tools...
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