capsule collection meaning
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Capsule Collection: meaning, examples and how to create a successful collection

ByCorrado Manenti

In the fashion world, the capsule collection is a winning strategy for emerging designers and established brands alike. With a focus on a few iconic garments, this approach allows you to build a strong and recognisable identity, avoiding the dispersion typical of large collections. Find out how to create a successful capsule collection, exploring meaning, examples and effective marketing strategies. Want to know how to turn your vision into reality? Stay with us and we will guide you through the secrets of this creative format that has revolutionised the way of doing fashion!

Digital tablet showing a presentation on discovering private label strategies and customisation in fashion.
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Private label - what it is and when to use it

ByCorrado Manenti

Introduction: In recent years, fashion is changing rapidly and there are many opportunities for emerging designers who want to stand out from the crowd. Whereas we used to be almost obliged to make our own products from scratch from a similar product or pattern we can now find 'ready-made' products on the market that can be customised...

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