The screen of a tablet shows a red and white page with the Italian text 'L'Arte di Capire (e Vendere) ai Millenials' and two photos of individuals underneath, highlighting that it is all about style to beat the crisis.
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Why Demna Gvasalia is the first designer to truly understand millenials

Some designers manage to have timeless insights that transcend history. Others have the ability to so intimately capture the spirit of a historical moment that their power is extinguished at the slightest change in the status quo. Then there are some who seem good at first, but in the long run do the same....

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