Tablet showing a guide on how to create a clothing brand in Italian, containing images of fashion garments and models.
| | |

How to create a clothing brand: a guide to creating a fashion brand

How to create your clothing brand in 11 essential steps Creating a successful clothing brand requires not only an excellent understanding of the fashion world, but also a well-defined strategy and a strong sense of identity and consistency over time. You don't need me to tell you this, you will surely have realised...

Digital tablet showing a blog article in Italian about the storytelling lessons of historical fashion bloggers and their evolution into influencers.
| | |

From Blogger to Content Creator: A Brief History of Fashion Blogging

Table of Contents From Blogger to Content Creator: A Brief History of Fashion Blogging in 2023 The fashion blogging phenomenon started around 2004-2005, when platforms such as Blogger and WordPress made blogging accessible to everyone. If we were talking about it now with a member of Generation Z, they would probably point at us as...

The screen of a tablet shows an Italian text on beating the crisis through marketing and strategic positioning, accompanied by elegant images of a laptop, a notebook, coffee and people at work.
| |

Beating the crisis is a matter of style

What is fashion? I think this is a seemingly simple question but one that hides great complexity within itself. In this article I will analyse some of the meanings and definitions of ?fashion? and list some of the characteristics that make many fashion companies and brands crisis-proof! We just walk out of the house and see clothes ...

The screen of a tablet shows an Italian guide entitled 'HOW TO WRITE A PROFESSIONAL BLOG' with hands typing on a laptop in style and images related to blogging.
| |

Anatomy of a professional fashion blog

Whenever the topic is writing for the web, it is repeated that it is essential to create quality content, as if it were not obvious that posts copied and pasted from other blogs, uninteresting, imprecise and badly written are of no interest to anyone, besides being badly indexed by search engines. On how to do this, however,...

The text in Italian on a tablet screen reads 'COME SCRIVERE UN FASHION BLOG - LA PROFESSIONE DEL CONTENT EDITOR PRIMA DEGLI INFLUENCERS'. The screen shows three small images of people working on laptops, demonstrating that mastering the craft is a matter of style in beating the crisis.
|

How to write a quality fashion blog

Over the last ten years, the Internet has been populated by a myriad of fashion blogs, dealing with the most varied topics and the most varied styles, from The Blonde Salad to the provincial blogger, who takes pictures of herself wearing unlikely outfits in equally unlikely locations (messy balconies, cellars with hanging sausages, Zara's dressing rooms populated by balls of...

End of content

End of content