Tablet showing a guide on how to create a clothing brand in Italian, containing images of fashion garments and models.
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How to create a clothing brand: a guide to creating a fashion brand

How to create your clothing brand in 11 essential steps Creating a successful clothing brand requires not only an excellent understanding of the fashion world, but also a well-defined strategy and a strong sense of identity and consistency over time. You don't need me to tell you this, you will surely have realised...

Digital tablet showing a blog article in Italian about the storytelling lessons of historical fashion bloggers and their evolution into influencers.
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From Blogger to Content Creator: A Brief History of Fashion Blogging

Table of Contents From Blogger to Content Creator: A Brief History of Fashion Blogging in 2023 The fashion blogging phenomenon started around 2004-2005, when platforms such as Blogger and WordPress made blogging accessible to everyone. If we were talking about it now with a member of Generation Z, they would probably point at us as...

A tablet showing an Italian guide to using social media to promote a brand, with images of social media apps and marketing images, integrates trendy fashion elements together with modern techniques of production methods.
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How to make your brand very social

If there is one question every brand should constantly ask itself, it is this: are we social enough? To be successful, it is not enough to create a pleasant shopping experience or a beautiful product. It is about making this experience so intense that it entices every customer to show it off and the product so wonderful that the shopper instinctively knows that he or she is...

The screen of a tablet shows an Italian guide entitled 'HOW TO WRITE A PROFESSIONAL BLOG' with hands typing on a laptop in style and images related to blogging.
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Anatomy of a professional fashion blog

Whenever the topic is writing for the web, it is repeated that it is essential to create quality content, as if it were not obvious that posts copied and pasted from other blogs, uninteresting, imprecise and badly written are of no interest to anyone, besides being badly indexed by search engines. On how to do this, however,...

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