Digital tablet showing a blog article in Italian about the storytelling lessons of historical fashion bloggers and their evolution into influencers.
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From Blogger to Content Creator: A Brief History of Fashion Blogging

Table of Contents From Blogger to Content Creator: A Brief History of Fashion Blogging in 2023 The fashion blogging phenomenon started around 2004-2005, when platforms such as Blogger and WordPress made blogging accessible to everyone. If we were talking about it now with a member of Generation Z, they would probably point at us as...

A tablet screen shows a text in Italian about the launch strategy of the collection with images of a woman dressed in red and someone using an illustration of a rocket launcher.
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Collection ready and brand in mind? Tips on how to start your own fashion start-up.

Fashion Start-Up from dream in the drawer to project Collection ready and Brand in the head? Tips on how to start your own Start-Up. There comes a point in every creative or designer's life where they decide to get involved. It doesn't matter if it happens right after finishing fashion school or academia or after...

The text in Italian on a tablet screen reads 'COME SCRIVERE UN FASHION BLOG - LA PROFESSIONE DEL CONTENT EDITOR PRIMA DEGLI INFLUENCERS'. The screen shows three small images of people working on laptops, demonstrating that mastering the craft is a matter of style in beating the crisis.
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How to write a quality fashion blog

Over the last ten years, the Internet has been populated by a myriad of fashion blogs, dealing with the most varied topics and the most varied styles, from The Blonde Salad to the provincial blogger, who takes pictures of herself wearing unlikely outfits in equally unlikely locations (messy balconies, cellars with hanging sausages, Zara's dressing rooms populated by balls of...

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