Tablet showing a page on 'introduction to brand design' related to the fashion business, with images of fabric samples and design materials underneath.
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Introduction to brand design with the fashion business designer

ByCorrado Manenti

Table of Contents HOW DOES BRAND DESIGN WORK? IN THIS ARTICLE I INTRODUCE YOU TO THE FIRST QUADRANT OF THE FASHION BUSINESS DESIGNER THE TOOL I DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND. Hello and welcome to this second Fashion Business Academy article where I explain how the Canvas works starting with the first...

Tablet showing the cover of a book entitled 'Building Your Brand with Strategy' with the subtitle '9 Points for Approaching Brand Design', which shows pictures of people working on brand design and discussing innovative methods.
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Want to create your own clothing brand? Here are the 9 essential points from which to start!

ByCorrado Manenti

There comes a time Grit and ideas, as well as imagination and passion for fashion, are the key to success for one's brand. Nevertheless, they are not the totality of the elements needed to embark on a career that brings real results. Without imagination and originality the risk is ...

A tablet showing an Italian guide entitled 'How to Make a Menswear Brand' with pictures of suits, a man in a suit and a wardrobe, emphasising that beating the crisis is always a matter of style.
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Everything you need to know to start your menswear brand

ByCorrado Manenti

There are no longer any half seasons. With the Euro everything costs twice as much. On the Internet you can sell anything. Taking too many things for granted is the easiest mistake to make in any field, but for an up-and-coming designer it is particularly difficult to make up for it when an already established project starts to wobble for this very reason. If...

An iPad displaying an Italian text on start-up advice for aspiring fashion entrepreneurs, with images of a person, a woman in front of a laptop and a collage of colourful icons at the bottom, emphasises how to cope with the crisis while maintaining impeccable style.
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The 11 things you absolutely must know if you want to create a fashion start-up

ByCorrado Manenti

The other day on Facebook, an article caught my attention. The title sounded promising, the image appealing, and the topic was right up my alley. I immediately rushed to read it, as it seemed to be right for me and came from an authoritative source for those of us in the industry, namely WGSN, one of the largest groups of...

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