Introduction to the canvas: meet the fashion business designer

The first tip I can give you in this lesson is to download the resources, you can go to the download canvas section and click you will download this canvas in PDF ready to print.

For this explanation I will show it to you digitally, but it is much more practical for you to have it on physical paper and put it up somewhere precisely because it is a visual tool and like all visual tools you have to see how it is created and how it evolves over time.

The canvas comes from the world of business organisation.

Canvas translates precisely as 'canvas' and like all canvases you have to go and write something on it and 'paint' concepts on it, so it serves a bit like a treasure map showing us the path we have to take from the beginning until when our products are ready and then when our business model works.

So the first thing you have to do is just print it out find all resources in your reserved area in the Fashion Business Academy at your private area and access the free video course where you will also find all the downloadable materials]

Here at the top you will find the name of the tool which is the fashion designer if you search the Internet there are many other Canvas The most famous is the one by Strategyzer which talks about the business model canvas. This one is dedicated to fashion, which is why you will find it particularly interesting.

At the top you must write what you intend to call your project, which does not necessarily have to coincide with your brand name.

Probably at this stage you do not yet know what your brand will be called. However, it is interesting if you have more plans plus ideas that you write down the name and the date when you start filling it in.

This may seem like a triviality but it will be very useful for you to see later on when you go back over the whole path so far to see when you started that it will give you a minimum of historicity and make you realise that this map you have to follow is a path you take over time.

The canvas itself is divided into four sections and each section covers specific topics

If you have my book in your hands you can see how at the end of each chapter the topics go hand in hand with the canvas precisely because the approach you take is a sequential one.

IF YOU DON'T HAVE THE MANUAL YET AND ARE INTERESTED IN BUYING IT, YOU CAN FIND IT HERE

What it means sequential approach? It means that it makes little sense if you jump from one part of the canvas to another without first following the entire process linearly.

This is mainly meant to help you! In some cases you may already have some ideas or filled in pieces because you may not always start with a new activity.

The canvas also works well if, for example, you already have a brand to make another line, so you might already have blocks filling up.

My advice, however, is to start at least the first time from the beginning and then only go on to modify things that will then take a different shape as you do them. As I told you there are four main sections.