Table of Contents The fashion market 2024: Trends between technological innovation and timeless garments If you want to find out what the fashion industry trends of 2024 will be, you first need to know how this sector will move. Indeed, the fashion industry has been increasingly influenced in recent years by changes that depend not only on...
Table of Contents A New Rhythm in the Fashion Calendar: The Rise of Pre-Collections In the fashion world, novelty is synonymous with existence. One of the most significant recent transformations has been the evolution of the 'fashion calendar'. Whereas in the past it was sufficient for a brand to present two 'fashion collections' per year, for the spring/summer seasons...
What is fashion? I think this is a seemingly simple question but one that hides great complexity within itself. In this article I will analyse some of the meanings and definitions of ?fashion? and list some of the characteristics that make many fashion companies and brands crisis-proof! We just walk out of the house and see clothes ...
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