Tablet showing an article on Barbie's influence on fashion with a doll's face visible at the top.
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The Rebirth of Barbie: How Barbie Mania is Influencing Fashion

ByCorrado Manenti

Introduction to the Barbie Mania Phenomenon "There's a Barbie in all of us" - Ruth Handler, the creator of Barbie. Hello everyone and welcome to this in-depth look at one of the hottest trends of the moment, the Barbie Mania phenomenon! I'm Corrado Manenti and today we dive into the colourful and intriguing world of the Barbie-mania phenomenon, fuelled by the...

A tablet showing a page on the creation of a sportswear brand with images of women in athletic poses.
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How to create a sportswear line

ByCorrado Manenti

Table of Contents Practical Guide to Building an Activewear Brand Welcome to this practical guide dedicated to those who want to launch their own activewear brand and want to understand how to take their first steps in a competitive and growing market. Today we will talk about brand design, the fundamental discipline that allows you to build...

Digital tablet showing a presentation on discovering private label strategies and customisation in fashion.
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Private label - what it is and when to use it

ByCorrado Manenti

Introduction: In recent years, fashion is changing rapidly and there are many opportunities for emerging designers who want to stand out from the crowd. Whereas we used to be almost obliged to make our own products from scratch from a similar product or pattern we can now find 'ready-made' products on the market that can be customised...

Tablet showing an article in Italian on fashion trends and the need for new designers in the era of fast fashion.
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Do we need new designers? Making fashion in the times of fast fashion and the mass market

ByCorrado Manenti

Do we need emerging designers in 2025? When the whole world revolves around fast fashion and the mass market is there still room for those who want to start NOW? Italy has always been considered the home of new designers, but despite the fact that there are so many fashion schools and academies that give birth to new designers every year,...

Tablet showing a colourful nebula background with text in Italian on fashion product design.
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How do you design a fashion product?

ByCorrado Manenti

Learn the principles of product design and discover how to build fashion products by following our Be A Designer method When you start building a collection, you must always keep in mind that it is born within a well-defined ecosystem and must respect its rules in order to always be coherent. To make fashion, we do not...

Tablet showing an Italian e-learning course entitled 'how to be a fashion designer (and sell) without fashion school' with an image of a person working on fashion design.
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How to become a real designer and start selling (without fashion school)

ByCorrado Manenti

When people talk about how to become a fashion designer, they often imagine a creative figure who brings iconic collections to life. However, the reality is far more complex. For those who, like me, have been working behind the scenes in the industry for years, it is clear that the designer is only the tip of the iceberg: he is the face of the brand, the...

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