Promotional graphics for the maternity product line on a tablet display.
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How to develop a maternity line ideas, challenges and tips

A practical guide on how to design, develop and produce clothing for new mothers Have you ever thought about turning your passion for fashion into a rewarding and successful business? Developing a maternity clothing line can be an exciting opportunity to express your creativity and respond to the needs of a changing market.

A tablet showing a website page in Italian about the launch of a scarf line, with pictures of women wearing different scarves.
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Launching a line of scarves, foulards and shawls: ideas and strategies

INTRODUCTION: Would you like to launch a unique and successful line of fashion accessories? Imagine creating attractively designed scarves, foulards and shawls that catch the eye and arouse emotions. That they are not a simple accessory but that stylish detail that strikes you from afar, a unique object that reflects your unique taste....

An Italian-language guide on the creation of wedding and formal dresses displayed on a tablet screen.
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How to Create a Bridal Line?

INTRODUCTION: have you ever dreamt of seeing your creations parade down an elegant catwalk? Creating a bridal and formal wear line may seem like a daunting task, but with the right guidelines and a little passion, even up-and-coming designers can realise this dream. In this article, we delve into how to create a new...

Tablet showing a presentation on the development of the hat collection with various coloured hats in the background.
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Developing a hat collection: where to start

How to Develop a Hat Collection: The Definitive Guide on How to Design, Develop and Produce a Hat Line in 2024 In the history of fashion, a hat is not simply an accessory, but a style statement, an unmistakable detail that has retained its iconicity through the centuries. "A hat is the ultimate fantasy,...

Tablet showing a guide to creating a successful bag line in Italian on a pink background.
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Guide to Creating a Successful Handbag Line +6 Tips

INTRODUCTION: A guide to creating a successful handbag line 2024 How can we design and create a successful handbag brand? What are the challenges for those who decide to enter this market segment? What does it mean to produce handbags in Italy? Embarking on the journey to create a successful handbag line does not...

Tablet showing a guide on how to create a clothing brand in Italian, containing images of fashion garments and models.
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How to create a clothing brand: a guide to creating a fashion brand

How to create your clothing brand in 11 essential steps Creating a successful clothing brand requires not only an excellent understanding of the fashion world, but also a well-defined strategy and a strong sense of identity and consistency over time. You don't need me to tell you this, you will surely have realised...

Tablet showing a guide on how to make swimwear, surrounded by samples of swimwear fabrics and a pair of swimming goggles.
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How do you create a swimwear line?

Article updated on 04/01/2024 INTRODUCTION: How does one create a swimwear collection in 2024? What are the fundamental steps that every designer (or aspiring designer) must know in order to approach this specific market segment BEFORE creating the products? In this article updated to the new macro trends of 2024, we are going to...

A tablet displaying an e-book entitled 'How to Tell Your Brand Story' with a picture of a heart-shaped book page on a shaded background.
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Fashion business and fashion industry - communication strategies 2.0

This article is brought to you by Be A Designer, the fashion office that makes your Brand. The accelerating dynamics triggered by the blockade of the textile industry -one of the most dynamic sectors in society- due to COVID-19, are reflected today and travel in parallel with the entry of the digital era. The marketing mix emerging in 2021 between offline tools...

A tablet displaying a text in Italian 'Do you want to be a designer too? Everything schools don't teach you' with a collage of fashion and interior design images, inspiring you to overcome the crisis with your unique sense of style.
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Do YOU also want to be a designer? Everything that fashion schools don't teach you

Among the many things we Italians are good at (and are recognised worldwide), fashion undoubtedly stands out. Even without being great experts or true aficionados, we can easily name many designers: Giorgio Armani, Miuccia Prada, Salvatore Ferragamo and so on, fascinating stories of people who, with their...

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