A tablet presents a fashion guide called "What are the fashion trends 2025?", full of vivid images of different models and outfits that define the trends of 2025.
| | | |

Fashion trends 2025: tips for your brand

The year 2025 has only just begun and it has already shown us that it is time to renew ourselves, to break free from predictable codes and rewrite the rules of our style. The wardrobe once again becomes a creative space, where we can experiment, dare and affirm who we really are. Individuality, maximalism, romanticism: the international catwalk shows have highlighted a change of...

sales channel
| |

Choosing the sales channel for your fashion brand: e-commerce, retail or marketplace

Identifying the right sales channel is a key strategic decision for emerging fashion brands. Each option, such as e-commerce, physical retail or marketplace, offers different opportunities and challenges that affect brand positioning, operations and profitability. To choose the right sales channel for your brand in a way that...

Shooting fashion
| |

Fashion shoots: how to create the perfect photo shoot for your brand

Find out how to make your own shoot A fashion shoot is often much more than you might imagine: it can be the deciding factor between the success or failure of your brand. How many designers have dedicated body and soul to creating flawless collections, taking care of every detail, only to see sales stagnate? Often...

A 'Launch Guide' on creating inclusive fashion specifically for curvy sizes is displayed on a tablet screen.
| | |

Creating inclusive fashion: a guide to launching a line for curvy sizes

In the fashion world, a movement is gaining momentum: that of inclusive fashion. Fashion shows and editorial campaigns are increasingly pushing inclusivity, expanding the representation of different sizes, but buying plus-size clothes often remains an obstacle course. In this article, we will focus on how to successfully launch a fashion brand dedicated...

A tablet shows an article entitled "How much does it cost to start a clothing brand?" enriched with pictures of clothes and fabrics, offering insights into the expenses involved in launching a fashion line.
| | | |

What are the production costs of a clothing line?

Starting a clothing line is a great opportunity to express your creativity and have your say in the fashion world; however, it is also a challenge that requires commitment, strategy and careful planning. Thanks to the Be A Designer method and my experience in the industry, you will discover how to turn your vision into reality....

The screen of a tablet shows a guide on how to open a clothing shop in Italy during a crisis, with pictures of clothes and shopping bags. The background shows the interior of a chic clothing shop.
| | |

Complete guide on how to open a clothing shop in Italy

Could setting up a traditional shop in 2024 be a winning choice? Opening a clothing shop in Italy is a fascinating and ambitious adventure that requires careful planning, a clear vision and innumerable skills to make it work. If in the past anyone could open their own shop in a medium-sized Italian city and succeed...

Tablet showing an advertisement or guide in Italian for tennis and padel equipment, including tennis and padel clothing with accompanying images.
| | | |

Creating a clothing line for Tennis and Padel: The Guide to Getting Started in 2025

Discover how to create a clothing line for padel and tennis: create your new sports fashion line with us In the world of tennis and padel, clothing represents more than just a technical necessity; it is a symbol of identity, belonging and personal style. As an expert in the fashion industry and creator...

Tablet display showing a guide on how to create a streetwear line in Italian.
| | |

How to Create a Streetwear Line?

Table of Contents How to create a Streetwear line: In this article we talk about a topic that is always present in our work in the style department: creating a Streetwear line. Have you ever wondered how a Streetwear brand is born and what the steps are to become a successful designer in this world? Let's understand together what is meant...

Tablet showing an article on Barbie's influence on fashion with a doll's face visible at the top.
| | | | | |

The Rebirth of Barbie: How Barbie Mania is Influencing Fashion

Introduction to the Barbie Mania Phenomenon "There's a Barbie in all of us" - Ruth Handler, the creator of Barbie. Hello everyone and welcome to this in-depth look at one of the hottest trends of the moment, the Barbie Mania phenomenon! I'm Corrado Manenti and today we dive into the colourful and intriguing world of the Barbie-mania phenomenon, fuelled by the...

A tablet showing a page on the creation of a sportswear brand with images of women in athletic poses.
| | | | | |

How to create a sportswear line

Table of Contents Practical Guide to Building an Activewear Brand Welcome to this practical guide dedicated to those who want to launch their own activewear brand and want to understand how to take their first steps in a competitive and growing market. Today we will talk about brand design, the fundamental discipline that allows you to build...

End of content

End of content