Tabella dei Contenuti Se stai pensando di avviare un tuo brand di moda o far crescere quello attuale, hai sicuramente considerato di creare un business plan. Sì, proprio quel documento che a volte fa paura perché ci immaginiamo mille fogli Excel, grafici complessi e paroloni da master in economia. Eppure, fidati: un Business Plan, o piano aziendale, può…
Instagram, digital content and influencers: this is the new face of fashion today. But what happened to the magazines, fashion blogs and testimonials so dear to the 1980s? They have not disappeared, they have simply transformed. Today, they coexist and intertwine with the new tools of digital communication, giving rise to a...
The year 2025 has only just begun and it has already shown us that it is time to renew ourselves, to break free from predictable codes and rewrite the rules of our style. The wardrobe once again becomes a creative space, where we can experiment, dare and affirm who we really are. Individuality, maximalism, romanticism: the international catwalk shows have highlighted a change of...
Identifying the right sales channel is a key strategic decision for emerging fashion brands. Each option, such as e-commerce, physical retail or marketplace, offers different opportunities and challenges that affect brand positioning, operations and profitability. To choose the right sales channel for your brand in a way that...
Find out how to make your own shoot A fashion shoot is often much more than you might imagine: it can be the deciding factor between the success or failure of your brand. How many designers have dedicated body and soul to creating flawless collections, taking care of every detail, only to see sales stagnate? Often...
In the fashion world, a movement is gaining momentum: that of inclusive fashion. Fashion shows and editorial campaigns are increasingly pushing inclusivity, expanding the representation of different sizes, but buying plus-size clothes often remains an obstacle course. In this article, we will focus on how to successfully launch a fashion brand dedicated...
Starting a clothing line is a great opportunity to express your creativity and have your say in the fashion world; however, it is also a challenge that requires commitment, strategy and careful planning. Thanks to the Be A Designer method and my experience in the industry, you will discover how to turn your vision into reality....
Could setting up a traditional shop in 2025 be a winning choice? Opening a clothing shop in Italy is a fascinating and ambitious venture that requires careful planning, a clear vision and innumerable skills to make it work. If in the past anyone could open their own shop in a medium-sized Italian city and succeed...
Discover how to create a clothing line for padel and tennis: create your new sports fashion line with us In the world of tennis and padel, clothing represents more than just a technical necessity; it is a symbol of identity, belonging and personal style. As an expert in the fashion industry and creator...
Table of Contents How to create a Streetwear line: In this article we talk about a topic that is always present in our work in the style department: creating a Streetwear line. Have you ever wondered how a Streetwear brand is born and what the steps are to become a successful designer in this world? Let's understand together what is meant...
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