Digital tablet showing a blog article in Italian about the storytelling lessons of historical fashion bloggers and their evolution into influencers.
| | |

From Blogger to Content Creator: A Brief History of Fashion Blogging

Table of Contents From Blogger to Content Creator: A Brief History of Fashion Blogging in 2023 The fashion blogging phenomenon started around 2004-2005, when platforms such as Blogger and WordPress made blogging accessible to everyone. If we were talking about it now with a member of Generation Z, they would probably point at us as...

Digital tablet showing a presentation on discovering private label strategies and customisation in fashion.
| |

Private label - what it is and when to use it

Introduction: In recent years, fashion is changing rapidly and there are many opportunities for emerging designers who want to stand out from the crowd. Whereas we used to be almost obliged to make our own products from scratch from a similar product or pattern we can now find 'ready-made' products on the market that can be customised...

Digital tablet showing an Italian text entitled 'Lo Storytelling Secondo Versace' with images of rich decoration and classical art at the top and bottom. The background is a shade from red to brown.
| |

Versace: the storytelling of Italian fashion history

https://youtu.be/Xz8oFTK8dyY Gianni Versace's message echoes to this day: he who falls in love with the Medusa has no chance! . The aim from the start was to leave anyone who admired his shop windows or his clothes petrified, so much so that they could never go back. In addition to a complete revolution in the field of fashion, the brand...

A guide entitled 'How to Write Product Descriptions' appears on a tablet screen with text and photos describing how to master the art of copywriting for e-commerce.
| |

How to write product descriptions with copywriting

Copywriting is the art of writing words that sell. It's not just about telling people that your product is great and that they should buy it. It's about taking the time to understand what makes your potential customers take action and then using language that will resonate with them to make them...

A tablet displaying an e-book entitled 'How to Tell Your Brand Story' with a picture of a heart-shaped book page on a shaded background.
|

Fashion business and fashion industry - communication strategies 2.0

This article is brought to you by Be A Designer, the fashion office that makes your Brand. The accelerating dynamics triggered by the blockade of the textile industry -one of the most dynamic sectors in society- due to COVID-19, are reflected today and travel in parallel with the entry of the digital era. The marketing mix emerging in 2021 between offline tools...

The screen of a tablet shows an Italian text on beating the crisis through marketing and strategic positioning, accompanied by elegant images of a laptop, a notebook, coffee and people at work.
| |

Beating the crisis is a matter of style

What is fashion? I think this is a seemingly simple question but one that hides great complexity within itself. In this article I will analyse some of the meanings and definitions of ?fashion? and list some of the characteristics that make many fashion companies and brands crisis-proof! We just walk out of the house and see clothes ...

End of content

End of content