Tablet showing an article on Barbie's influence on fashion with a doll's face visible at the top.
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The Rebirth of Barbie: How Barbie Mania is Influencing Fashion

ByCorrado Manenti

Introduction to the Barbie Mania Phenomenon "There's a Barbie in all of us" - Ruth Handler, the creator of Barbie. Hello everyone and welcome to this in-depth look at one of the hottest trends of the moment, the Barbie Mania phenomenon! I'm Corrado Manenti and today we dive into the colourful and intriguing world of the Barbie-mania phenomenon, fuelled by the...

A tablet showing a page on the creation of a sportswear brand with images of women in athletic poses.
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How to create a sportswear line

ByCorrado Manenti

Table of Contents Practical Guide to Building an Activewear Brand Welcome to this practical guide dedicated to those who want to launch their own activewear brand and want to understand how to take their first steps in a competitive and growing market. Today we will talk about brand design, the fundamental discipline that allows you to build...

Top view of a digital tablet showing an article in Italian about searching for ideas and inspiration, with a person typing on a keyboard in the background.
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Inspiration how ideas are born

ByCorrado Manenti

Table of Contents "The act of creation is, first and foremost, an act of courage" - Pablo Picasso In this guide to creativity, we will take you through the process of turning an idea into a tangible fashion project. This article will serve as a real fashion course, ideal for those who are starting out on their own path...

Tablet showing an article in Italian on fashion trends and the need for new designers in the era of fast fashion.
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Do we need new designers? Making fashion in the times of fast fashion and the mass market

ByCorrado Manenti

Do we need emerging designers in 2025? When the whole world revolves around fast fashion and the mass market is there still room for those who want to start NOW? Italy has always been considered the home of new designers, but despite the fact that there are so many fashion schools and academies that give birth to new designers every year,...

Tablet showing an Italian e-learning course entitled 'how to be a fashion designer (and sell) without fashion school' with an image of a person working on fashion design.
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How to become a real designer and start selling (without fashion school)

ByCorrado Manenti

When people talk about how to become a fashion designer, they often imagine a creative figure who brings iconic collections to life. However, the reality is far more complex. For those who, like me, have been working behind the scenes in the industry for years, it is clear that the designer is only the tip of the iceberg: he is the face of the brand, the...

A guide entitled 'How to Write Product Descriptions' appears on a tablet screen with text and photos describing how to master the art of copywriting for e-commerce.
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How to write product descriptions with copywriting

ByCorrado Manenti

Copywriting is the art of writing words that sell. It's not just about telling people that your product is great and that they should buy it. It's about taking the time to understand what makes your potential customers take action and then using language that will resonate with them to make them...

Tablet showing the cover of a book entitled 'Building Your Brand with Strategy' with the subtitle '9 Points for Approaching Brand Design', which shows pictures of people working on brand design and discussing innovative methods.
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Want to create your own clothing brand? Here are the 9 essential points from which to start!

ByCorrado Manenti

There comes a time Grit and ideas, as well as imagination and passion for fashion, are the key to success for one's brand. Nevertheless, they are not the totality of the elements needed to embark on a career that brings real results. Without imagination and originality the risk is ...

An e-book entitled 'Successful Emerging Designers' is displayed on a tablet screen with tips on how to build a personal brand in fashion, with photos of designers and fashion articles on a red background, together with insights into the best methods of fashion production.
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4 fundamental steps to becoming a successful designer

ByCorrado Manenti

Many young people who are passionate about the world of fashion wonder how to become a fashion designer, and I can tell you right now that you will have to work hard to achieve this and it will not be easy! Training is very important to become a good stylist, however, it is not enough: in fashion schools they teach you how to create a...

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