Find out when to launch your collection by following the fashion seasons We are used to seeing winter clothes on shop shelves and catwalks when it is still shorts and swimwear time outside while it is still the middle of winter. Fashion seasons do not correspond to weather seasons, that much is clear by now. But if you...
Identifying the right sales channel is a key strategic decision for emerging fashion brands. Each option, such as e-commerce, physical retail or marketplace, offers different opportunities and challenges that affect brand positioning, operations and profitability. To choose the right sales channel for your brand in a way that...
Find out how to make your own shoot A fashion shoot is often much more than you might imagine: it can be the deciding factor between the success or failure of your brand. How many designers have dedicated body and soul to creating flawless collections, taking care of every detail, only to see sales stagnate? Often...
Visual identity is what makes a brand recognisable and distinctive: it is not enough to have quality products, without a clear and consistent image, a brand risks getting lost in an increasingly diverse and competitive market. Logos, colours, fonts and packaging must communicate the brand's values and personality, creating an immediate connection with the consumer.
Accessories are not mere complements, but true distinctive style elements that can make the difference to a brand's positioning. With the BAD method, which I have developed, you can follow a structured and practical path, exploring each stage from design to sales with a focus on sustainability, marketing and strategic partnerships....
In my experience in the fashion, luxury and lifestyle industries, I have helped many aspiring designers build their path to success. One of the fundamental tools I recommend to those who want to stand out in the fashion industry is the fashion portfolio. But what exactly is a fashion portfolio and how can it help you ...
If you have decided to create a sweatshirt brand, you are in for an exciting and creative challenge! Creating a sweatshirt brand requires commitment, passion and strategic planning. Sweatshirts are among the most versatile and popular items in any modern wardrobe. Suitable for all ages and styles, they can be a unique opportunity...
If you are here, you probably dream of launching your own t-shirt brand and are ready to take the first step into this competitive but exciting market. I am Corrado Manenti, founder of Be a Designer, and today I want to guide you through every step of the process of creating a t-shirt brand. With Be a...
INTRODUCTION: have you ever dreamt of seeing your creations parade down an elegant catwalk? Creating a bridal and formal wear line may seem like a daunting task, but with the right guidelines and a little passion, even up-and-coming designers can realise this dream. In this article, we delve into how to create a new...
Discover how to create a clothing line for padel and tennis: create your new sports fashion line with us In the world of tennis and padel, clothing represents more than just a technical necessity; it is a symbol of identity, belonging and personal style. As an expert in the fashion industry and creator...
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