Tablet showing a page on 'introduction to brand design' related to the fashion business, with images of fabric samples and design materials underneath.
| |

Introduction to brand design with the fashion business designer

ByCorrado Manenti

Table of Contents HOW DOES BRAND DESIGN WORK? IN THIS ARTICLE I INTRODUCE YOU TO THE FIRST QUADRANT OF THE FASHION BUSINESS DESIGNER THE TOOL I DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND. Hello and welcome to this second Fashion Business Academy article where I explain how the Canvas works starting with the first...

Digital tablet displaying an Italian text entitled 'Lo Storytelling Secondo Versace' with images of rich decoration and classical art at the top and bottom. The background is a shade from red to brown.
| |

Versace: the storytelling of Italian fashion history

ByCorrado Manenti

https://youtu.be/Xz8oFTK8dyY Gianni Versace's message echoes to this day: he who falls in love with the Medusa has no chance! . The aim from the start was to leave anyone who admired his shop windows or his clothes petrified, so much so that they could never go back. In addition to a complete revolution in the field of fashion, the brand...

A tablet showing an e-commerce guide in Italian entitled '4 Mistakes Not to Make When You Want to Sell Online' with pictures of online shopping and the best methods to boost sales.
| |

4 important mistakes of those starting to sell fashion online

ByCorrado Manenti

Where do I start selling online? How do I start selling clothing online? How much does it cost to open an e-commerce? It may sound trivial, but the tools used to sell fashion online are not always easy to choose. Take, for example, communication tools such as Instagram, Facebook or the various social networks, which are not always the...

Tablet showing the cover of a book entitled 'Building Your Brand with Strategy' with the subtitle '9 Points for Approaching Brand Design', which shows pictures of people working on brand design and discussing innovative methods.
|

Want to create your own clothing brand? Here are the 9 essential points from which to start!

ByCorrado Manenti

There comes a time Grit and ideas, as well as imagination and passion for fashion, are the key to success for one's brand. Nevertheless, they are not the totality of the elements needed to embark on a career that brings real results. Without imagination and originality the risk is ...

An e-book entitled 'Successful Emerging Designers' is displayed on a tablet screen with tips on how to build a personal brand in fashion, with photos of designers and fashion articles on a red background, together with insights into the best methods of fashion production.
| |

4 fundamental steps to becoming a successful designer

ByCorrado Manenti

Many young people who are passionate about the world of fashion wonder how to become a fashion designer, and I can tell you right now that you will have to work hard to achieve this and it will not be easy! Training is very important to become a good stylist, however, it is not enough: in fashion schools they teach you how to create a...

A digital tablet displays a text in Italian: "Can you really predict a trend?" against a shaded background. The screen shows a notebook with the word 'TREND' and some graphics, capturing the elegant essence of modern analysis amidst current trends.
|

Can a trend really be predicted?

ByCorrado Manenti

You may have heard of normcore. Normcore' is one of the trends of the century, so much so that it threatened to be the word of the year for the Oxford English Dictionary in 2014, going head-to-head with 'bae'. The term was launched by the agency/art collective K-Hole during the presentation of generational branding at the Serpentine Gallery in London in...

A tablet showing an Italian guide entitled 'How to Make a Menswear Brand' with pictures of suits, a man in a suit and a wardrobe, emphasising that beating the crisis is always a matter of style.
|

Everything you need to know to start your menswear brand

ByCorrado Manenti

There are no longer any half seasons. With the Euro everything costs twice as much. On the Internet you can sell anything. Taking too many things for granted is the easiest mistake to make in any field, but for an up-and-coming designer it is particularly difficult to make up for it when an already established project starts to wobble for this very reason. If...

An iPad displaying an Italian text on start-up advice for aspiring fashion entrepreneurs, with images of a person, a woman in front of a laptop and a collage of colourful icons at the bottom, emphasises how to cope with the crisis while maintaining impeccable style.
| |

The 11 things you absolutely must know if you want to create a fashion start-up

ByCorrado Manenti

The other day on Facebook, an article caught my attention. The title sounded promising, the image appealing, and the topic was right up my alley. I immediately rushed to read it, as it seemed to be right for me and came from an authoritative source for those of us in the industry, namely WGSN, one of the largest groups of...

End of content

End of content