A digital tablet displays a text in Italian: "Can you really predict a trend?" against a shaded background. The screen shows a notebook with the word 'TREND' and some graphics, capturing the elegant essence of modern analysis amidst current trends.
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Can a trend really be predicted?

ByCorrado Manenti

You may have heard of normcore. Normcore' is one of the trends of the century, so much so that it threatened to be the word of the year for the Oxford English Dictionary in 2014, going head-to-head with 'bae'. The term was launched by the agency/art collective K-Hole during the presentation of generational branding at the Serpentine Gallery in London in...

A tablet showing an Italian guide entitled 'How to Make a Menswear Brand' with pictures of suits, a man in a suit and a wardrobe, emphasising that beating the crisis is always a matter of style.
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Everything you need to know to start your menswear brand

ByCorrado Manenti

There are no longer any half seasons. With the Euro everything costs twice as much. On the Internet you can sell anything. Taking too many things for granted is the easiest mistake to make in any field, but for an up-and-coming designer it is particularly difficult to make up for it when an already established project starts to wobble for this very reason. If...

An iPad displaying an Italian text on start-up advice for aspiring fashion entrepreneurs, with images of a person, a woman in front of a laptop and a collage of colourful icons at the bottom, emphasises how to cope with the crisis while maintaining impeccable style.
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The 11 things you absolutely must know if you want to create a fashion start-up

ByCorrado Manenti

The other day on Facebook, an article caught my attention. The title sounded promising, the image appealing, and the topic was right up my alley. I immediately rushed to read it, as it seemed to be right for me and came from an authoritative source for those of us in the industry, namely WGSN, one of the largest groups of...

A tablet displaying a text in Italian 'Do you want to be a designer too? Everything schools don't teach you' with a collage of fashion and interior design images, inspiring you to overcome the crisis with your unique sense of style.
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Do YOU also want to be a designer? Everything that fashion schools don't teach you

ByCorrado Manenti

Among the many things we Italians are good at (and are recognised worldwide), fashion undoubtedly stands out. Even without being great experts or true aficionados, we can easily name many designers: Giorgio Armani, Miuccia Prada, Salvatore Ferragamo and so on, fascinating stories of people who, with their...

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