A tablet showing a page on the creation of a sportswear brand with images of women in athletic poses.
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How to create a sportswear line

ByCorrado Manenti

Table of Contents Practical Guide to Building an Activewear Brand Welcome to this new article dedicated to brand design, the discipline that deals with building the architecture of your future brand. In this article we will try to answer some fundamental questions: How do you create a sportswear line? What are the critical stages...

Top view of a digital tablet showing an article in Italian about searching for ideas and inspiration, with a person typing on a keyboard in the background.
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Inspiration how ideas are born

ByCorrado Manenti

Table of Contents "The act of creation is, first and foremost, an act of courage" - Pablo Picasso In this guide to creativity, we will take you through the process of turning an idea into a tangible fashion project. This article will serve as a real fashion course, ideal for those who are starting out on their own path...

Tablet showing a colourful nebula background with text in Italian on fashion product design.
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How do you design a fashion product?

ByCorrado Manenti

Learn the principles of product design and discover how to build fashion products by following our Be A Designer method When you start building a collection, you must always keep in mind that it is born within a well-defined ecosystem and must respect its rules in order to always be coherent. To make fashion, we do not...

Tablet showing an Italian e-learning course entitled 'how to be a fashion designer (and sell) without fashion school' with an image of a person working on fashion design.
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How to become a real designer and start selling (without fashion school)

ByCorrado Manenti

Making fashion has always been the prerogative of fashion designers, at least that is what we are used to thinking. For those who, like me, work as an insider, i.e. from behind the scenes, the reality is much more complex. In fact, the stylist is just the tip of the iceberg, the one who puts his or her face, the one who puts...

Tablet showing a page on 'introduction to brand design' related to the fashion business, with images of fabric samples and design materials underneath.
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Introduction to brand design with the fashion business designer

ByCorrado Manenti

Table of Contents HOW DOES BRAND DESIGN WORK? IN THIS ARTICLE I INTRODUCE YOU TO THE FIRST QUADRANT OF THE FASHION BUSINESS DESIGNER THE TOOL I DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND. Hello and welcome to this second Fashion Business Academy article where I explain how the Canvas works starting with the first...

Digital tablet showing an Italian text entitled 'Lo Storytelling Secondo Versace' with images of rich decoration and classical art at the top and bottom. The background is a shade from red to brown.
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Versace: the storytelling of Italian fashion history

ByCorrado Manenti

https://youtu.be/Xz8oFTK8dyY Gianni Versace's message echoes to this day: he who falls in love with the Medusa has no chance! . The aim from the start was to leave anyone who admired his shop windows or his clothes petrified, so much so that they could never go back. In addition to a complete revolution in the field of fashion, the brand...

A tablet showing an e-commerce guide in Italian entitled '4 Mistakes Not to Make When You Want to Sell Online' with pictures of online shopping and the best methods to boost sales.
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4 important mistakes of those starting to sell fashion online

ByCorrado Manenti

Where do I start selling online? How do I start selling clothing online? How much does it cost to open an e-commerce? It may sound trivial, but the tools used to sell fashion online are not always easy to choose. Take, for example, communication tools such as Instagram, Facebook or the various social networks, which are not always the...

Tablet showing the cover of a book entitled 'Building Your Brand with Strategy' with the subtitle '9 Points for Approaching Brand Design', which shows pictures of people working on brand design and discussing innovative methods.
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Want to create your own clothing brand? Here are the 9 essential points from which to start!

ByCorrado Manenti

There comes a time Grit and ideas, as well as imagination and passion for fashion, are the key to success for one's brand. Nevertheless, they are not the totality of the elements needed to embark on a career that brings real results. Without imagination and originality the risk is ...

An e-book entitled 'Successful Emerging Designers' is displayed on a tablet screen with tips on how to build a personal brand in fashion, with photos of designers and fashion articles on a red background, together with insights into the best methods of fashion production.
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4 fundamental steps to becoming a successful designer

ByCorrado Manenti

Many young people who are passionate about the world of fashion wonder how to become a fashion designer, and I can tell you right now that you will have to work hard to achieve this and it will not be easy! Training is very important to become a good stylist, however, it is not enough: in fashion schools they teach you how to create a...

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