fashion co-branding
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Co-branding in fashion: a strategy to increase visibility and credibility

Co-branding is emerging as one of the most effective strategies to generate meaningful connections and strengthen one's brand position in the market. For an emerging brand, it can be the key to making itself known to a wider audience. For an established brand, on the other hand, it is an opportunity to experiment with new languages and renew the perception of the brand.

Tablet displaying a comprehensive guide entitled 'How to create a Business Plan for your fashion business', with images of fabrics, collaboration between people and planning materials for your fashion brand.
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How to make a business plan for a fashion brand. 10 tips

Table of Contents If you are thinking of starting your own fashion brand or growing your current one, you have certainly considered creating a business plan. Yes, that very document that sometimes scares us because we imagine a thousand Excel spreadsheets, complex charts and MBA buzzwords. Yet, trust us: a business plan, or business plan, can...

A tablet presents a fashion guide called "What are the fashion trends 2025?", full of vivid images of different models and outfits that define the trends of 2025.
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Fashion trends 2025: tips for your brand

The year 2025 has only just begun and it has already shown us that it is time to renew ourselves, to break free from predictable codes and rewrite the rules of our style. The wardrobe once again becomes a creative space, where we can experiment, dare and affirm who we really are. Individuality, maximalism, romanticism: the international catwalk shows have highlighted a change of...

fashion seasons
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Fashion seasons: everything you need to know to launch your own fashion line

Find out when to launch your collection by following the fashion seasons We are used to seeing winter clothes on shop shelves and catwalks when it is still shorts and swimwear time outside while it is still the middle of winter. Fashion seasons do not correspond to weather seasons, that much is clear by now. But if you...

A 'Launch Guide' on creating inclusive fashion specifically for curvy sizes is displayed on a tablet screen.
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Creating inclusive fashion: a guide to launching a line for curvy sizes

In the fashion world, a movement is gaining momentum: that of inclusive fashion. Fashion shows and editorial campaigns are increasingly pushing inclusivity, expanding the representation of different sizes, but buying plus-size clothes often remains an obstacle course. In this article, we will focus on how to successfully launch a fashion brand dedicated...

visual identities bad method
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Creating a visual identity for your fashion brand: BAD method

Visual identity is what makes a brand recognisable and distinctive: it is not enough to have quality products, without a clear and consistent image, a brand risks getting lost in an increasingly diverse and competitive market. Logos, colours, fonts and packaging must communicate the brand's values and personality, creating an immediate connection with the consumer.

A tablet presenting an Italian guide on how to create an accessories brand, enriched with vivid pictures of bags and scarves, ideal for fashion accessory enthusiasts.
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How to create a fashion accessory line: a complete guide

Accessories are not mere complements, but true distinctive style elements that can make the difference to a brand's positioning. With the BAD method, which I have developed, you can follow a structured and practical path, exploring each stage from design to sales with a focus on sustainability, marketing and strategic partnerships....

how to create an outwear brand from scratch
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How to create an outerwear brand from scratch: the complete and practical guide

Are you thinking of creating an outerwear brand but don't know where to start? Starting a successful brand is an exciting path, but it requires a clear strategy and the right resources. In this guide, you will find practical tips and strategies straight from our Be A Designer method, designed to help you build a solid brand...

A tablet shows an article entitled "How much does it cost to start a clothing brand?" enriched with pictures of clothes and fabrics, offering insights into the expenses involved in launching a fashion line.
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What are the production costs of a clothing line?

Starting a clothing line is a great opportunity to express your creativity and have your say in the fashion world; however, it is also a challenge that requires commitment, strategy and careful planning. Thanks to the Be A Designer method and my experience in the industry, you will discover how to turn your vision into reality....

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