Now that we have a clear idea of what a quality fashion blog looks like, have better defined what its posts should contain and have analysed famous case studies, among which Leandra Medine and Tavi Gevinson stand out, one basic question remains: why should an emerging fashion designer need a blog? Because.
Some designers manage to have timeless insights that transcend history. Others have the ability to so intimately capture the spirit of a historical moment that their power is extinguished at the slightest change in the status quo. Then there are some who seem good at first, but in the long run do the same....
If you aspire to become a style influencer, the Internet is the tool for you. Of course, being able to stand out from all those who have the same ambition as you is not easy, but with clear ideas and a bit of organisation this obstacle can easily be overcome. Tavi Gevinson,...
If there is one question every brand should constantly ask itself, it is this: are we social enough? To be successful, it is not enough to create a pleasant shopping experience or a beautiful product. It is about making this experience so intense that it entices every customer to show it off and the product so wonderful that the shopper instinctively knows that he or she is...
Among the many things we Italians are good at (and are recognised worldwide), fashion undoubtedly stands out. Even without being great experts or true aficionados, we can easily name many designers: Giorgio Armani, Miuccia Prada, Salvatore Ferragamo and so on, fascinating stories of people who, with their...
Whenever the topic is writing for the web, it is repeated that it is essential to create quality content, as if it were not obvious that posts copied and pasted from other blogs, uninteresting, imprecise and badly written are of no interest to anyone, besides being badly indexed by search engines. On how to do this, however,...
Over the last ten years, the Internet has been populated by a myriad of fashion blogs, dealing with the most varied topics and the most varied styles, from The Blonde Salad to the provincial blogger, who takes pictures of herself wearing unlikely outfits in equally unlikely locations (messy balconies, cellars with hanging sausages, Zara's dressing rooms populated by balls of...
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