INTRODUCTION:
Would you like to launch a unique and successful fashion accessory line? Imagine creating scarves, foulards and shawls eye-catching designs that catch the eye and arouse emotions. That they are not a simple accessory but that stylish detail that strikes you from afar, a unique object that reflects your unique taste.
In this article, we will explore the key ideas and strategies to turn this vision into reality.
Think of a woman strolling the streets of a fashionable city, wrapped in a beautiful shawl swaying in the wind. The bright colours and bold prints attract the admiring glances of passers-by.
This could be your creation, the result of your efforts to create a distinctive accessories brand.
However, success does not come by chance. It requires careful planning and entrepreneurial execution. And it's an uphill road! There will also be many things you will have to take care of/learn:
You will have to define your brand identitydevelop an engaging story and effectively communicate the values that make your products special.
In this article, I Corrado Manenti and the Be A Designer team will share some useful information for anyone who wants to make a brand of scarves and shawls!
You will discover the basic steps to start your own accessory line, from conception to launch.
Directly from the creators of My Scarf in a Box? a successful brand of high-end Italian scarves on the market for almost ten years!
We will explore current trends in the world of scarves and foulards and see how to use the Fashion Business Designer Canvas to strategically plan your business.
In addition, we will delve into cost analysis and pricing to ensure the profitability of your project.
DISCOVER HOW TO USE THE FASHION BUSINESS DESIGNER CANVAS
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You will receive practical advice on how to choose materials, find the right suppliers and create collections that stand out in the market.
Are you ready to embark on this exciting journey into the world of fashion scarves, scarves and shawls?
Read on to find out how turning your passion into a successful brand.
With the right strategies and determination, you will be able to create: extraordinary scarves, shawls, foulards, stoles that will leave their mark on the made-in-Italy fashion industry worldwide!
THE BAD METHOD FOR CREATING A COLLECTION:
If this is the first article you read welcome to Be A Designer lat the home of up-and-coming designers and anyone who wants to become an entrepreneur in fashion.
We are a creative team specialising in the creation of new product lines and what will effectively become your fashion brand!
In recent years, I have worked on many different types of products, each market segment has unique peculiarities which partly define both the type of product to be produced and the shape and timing of our business.
How the development and building a brand of scarves, shawls and foulards differs from the development of a 'Classic' fashion line?
- How should I organise my business to sell and distribute my product?
- What are the best fabrics and printing techniques to use?
These are just some of the questions I am asked most often and they are important questions because if you are thinking that 2024 is the right year to start a project in fashion you need all the information you can get to get off to a good start!
In this article, we will analyse together the peculiarities in the creation of scarves and how we can design an iconic brand like My Scarf in a Box?.
We will use (as a tool) our Fashion Business Designer? Be A Designer's tool for making the whole creative process 'simple' and 'understandable'.
I will guide you Corrado Manenti founder of Be A Designer! I will guide you through this fascinating type of merchandise.
BEFORE STARTING A BRIEF REMINDER:
To better understand my approach it is useful to print out the canvas! you can find all the resources by clicking below!
DISCOVER HOW TO USE THE FASHION BUSINESS DESIGNER CANVAS
SUBSCRIBE TO THE NEWSLETTER AND DOWNLOAD FOR FREE:
Click on the button below
and follow the instructions:
The Canvas is designed to be accompanied by my handbook: "Do you want to be a designer too? at the end of each chapter you will find exercises to fill in the canvas correctly if you have NOT bought it yet. find it HERE
We therefore start with the BRAND DESIGN which is the area you see highlighted in red in the picture below:
FOLLOWING THE CANVAS, WE WILL ANALYSE SOME POINTS THAT DISTINGUISH A SWEATSHIRT LINE FROM A FASHION OR ACCESSORY BRAND
BRAND DESIGN:
How to structure the design of your Sweatshirt Brand
Contrary to what was observed in the swimwear, the creation of a sweatshirt line involves other considerations. Here, we are not on the beach arenabut in an urban, sporty or home comfort context. The design of sweatshirt brands must communicate a sense of comfort, belonging to a subculture or group, whether related to sport, urban art or simply looking for casual but stylish garments.
COLLECTION DESIGN:
How do you structure the collection part of your sweatshirt line?
DETAIL OF THE COLLECTION DESIGN DIAL:
COLLECTION DESIGN:
When structuring the sweatshirt collection, the diversity of styles and functionalities must be considered. Unlike swimwear, sweatshirts can play on different variants: with or without hood, zip or not, graphic prints, plain or innovative textures. Brambilla Collection Pyramid? is therefore key: each step should be populated with product variants that address different segments of your target audience.
MATERIALS:
If swimwear requires technically water-friendly materials, The selection of fabrics for sweatshirts is much wider. Cotton, cotton blends, technical fabrics with breathable properties or organic and recycled fabrics are just a few examples. The important thing is that the choice is consistent with the brand values and the expectations of your customers.
APPLICATION:
We are talking about sweatshirts, so the application of prints, embroidery, badges and other decorations must be carefully considered to enrich and contrast the basic texture of the fabric. From the use of digital printing techniques to more artisanal techniques such as screen printing or embroidery, each choice contributes to defining the unique style of your line.
In conclusion, the essential guide to the creative process is in your private area of Be A Designer, ready to be used together with supporting materials. And now, subscribe to our newsletter so you don't miss out on updates and free downloads of guides such as "The 5 Mistakes to Avoid when Creating Your Sweatshirt Line"..
And with that, hands to the pencil and creativity, designers! We are ready to shape a new, exciting sweatshirt line that will leave its mark on the fashion world.
WHERE TO START: 6 TIPS
Dear readers, I am Corrado Manenti, and for years I have been assisting creative minds like yours in turning fashion dreams into tangible and vibrant realities. Through Be A Designer, we have given you the tools to get started, but now it is time to focus on the practical and strategic steps. Here are some guidelines for you to draw on as you move forward on your journey of designing a sweatshirt line.
- Building the Your Vision
Based on our philosophy, every great collection starts with a distinctive vision. What story does your sweatshirt want to tell? Is it a tribute to urban culture, or perhaps an ode to nature and its respect? Define your vision clearly, because it will be the compass that guides every future choice.
- Sculpting Brand Identity
In the sea of fashion offers, brand identity is your distinctive beacon. As a visionaryI suggest you choose a symbol, a colour, or a phrase that speaks to the heart of your audience. This element should be reflected in every aspect of your product design and communication. Make customers feel part of your story.
- Imprinting Trend and Personality
The art of infusing current trends into your unique perspective is a delicate balance. You analyse trends, but filter them through your vision. Your personal touch is what makes a piece desirable and relevant, not just another product on the shelf.
- Choosing Materials of Excellence
The 'made in Italy' label is synonymous with premium materials. Select fabrics that not only speak of quality to the touch, but also reflect your ethics, whether environmentally friendly or locally sourced. Quality must be palpable in every fibre.
- Bringing the Brand to Life
With today, starting an online presence is imperativebut that is not enough. The offline presence, through events, collaborations and outlets, must be equally curated. Make every customer interaction immersive, ensuring that the brand message is consistent and effective in both the virtual and the real world.
- Using the Net to Grow
No visionary prospers alone. Networking is crucial: suppliers, manufacturers, other designers, influencers. Proper connections can accelerate design, production and distribution. Value each encounter as a possible driver of your brand.
Approach these tips as a launch pad for your ambitions and remember that your path in the fashion world will be as unique as your designs. Be A Designer is here to refine it, perfect it and accompany you towards success. Take these steps with courage and vision, and the world will be waiting to wear your art. Happy creation!
trends for 2024?
In the vibrant landscape of fashion design, designing a scarf has never been more challenging. As we move into 2024, What will be the key trends driving the design of shoes, scarves and shawls next year? Let's find out together!
1) Highly functional natural fibres: such as linen, hemp and bamboo take over, offering breathable comfort and antimicrobial properties in technical blends
2) Hyper-Realistic Digital Prints: Thanks to advances in digital printing, expect stunning photographic prints that turn accessories into wearable works of art3)
3) Slender silhouettes: Soft, flowing lines reign supreme, with long tails creating an effortlessly elegant effect for both shawls and scarves.
- 3D Architectural Details
From sculptural pleats to dimensional embroideries, accessories gain visual depth thanks to refined three-dimensional details.
- Palette Neutre Terrosa
Sand, khaki and terracotta tones will create a perfect palette for a minimal-luxury style with natural roots.
- High-Tech Inserts
From integrated charging sockets to activity sensors, smart accessories with high-tech features will make life more connected.
7) Inspiring Traditional Techniques in a Contemporary Key: Drawing on craft techniques from around the world, we will discover new interpretations of embroidery, textiles and traditional workmanship.
8) Transparent Materials: Light silks, chiffons and transparent materials will add a touch of lightness and mystery to your creations.
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Would you like to join me and other visionary students on an innovative journey where we will set out to conquer the fashion world? Trust us, together nothing will stop us even Borat-style costumes!
WARNING!
If you have read this article it is because you are certainly a fashion enthusiast, but the real reason why you read these topics on my site and not in a fashion magazine
is because you have most likely had in your drawer for some time
the idea of creating your own fashion brand.
I am Corrado Manenti and now for more than 10 years I founded the first independent style office specialising in supporting emerging designers in the development of their collections and their path to self-entrepreneurship.
If you are a designer or simply a creative person and have always dreamed of building your own fashion collection and selling it, you are in the right place!
Will 2024 be the right year to bring your project to life?
Schedule a free consultation with me and let's evaluate the future of your project together.
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