https://youtu.be/Xz8oFTK8dyY Gianni Versace's message echoes to this day: he who falls in love with the Medusa has no chance! . The aim from the start was to leave anyone who admired his shop windows or his clothes petrified, so much so that they could never go back. In addition to a complete revolution in fashion, the brand...
Copywriting is the art of writing words that sell. It's not just about telling people that your product is great and that they should buy it. It's about taking the time to understand what makes your potential customers take action and then using language that will resonate with them to make them...
Fashion is a lifestyle and has become a staple in people's lives it is a multi-billion dollar industry and it is not just about designing clothes. As a customer benefit, it's not just about what you wear, it's also about how you behave your aspirations and beliefs
This article is brought to you by Be A Designer, the fashion office that makes your Brand. The accelerating dynamics triggered by the blockade of the textile industry -one of the most dynamic sectors in society- due to COVID-19, are reflected today and travel in parallel with the entry of the digital era. The marketing mix emerging in 2021 between offline tools...
Where do I start selling online? How do I start selling clothing online? How much does it cost to open an e-commerce? It may sound trivial, but the tools used to sell fashion online are not always easy to choose. Take, for example, communication tools such as Instagram, Facebook or the various social networks, which are not always the...
Fashion Start-Up from dream in the drawer to project Collection ready and Brand in the head? Tips on how to start your own Start-Up. There comes a point in every creative or designer's life where they decide to get involved. It doesn't matter if it happens right after finishing fashion school or academia or after...
There comes a time Grit and ideas, as well as imagination and passion for fashion, are the key to success for one's brand. Nevertheless, they are not the totality of the elements needed to embark on a career that brings real results. Without imagination and originality the risk is ...
If you already have made prototypes or models and are looking for ways to produce them, you've come to the right place! Let's take a quick look at all the steps to produce your fashion production. How many garments must your fashion production contain? This is certainly important, since...
Many young people who are passionate about the world of fashion wonder how to become a fashion designer and I can tell you right now that you will have to work hard to achieve this and it will not be easy! Training is very important to become a good stylist, however, it is not enough: in fashion schools they teach you how to create a...
Now that we have a clear idea of what a quality fashion blog looks like, have better defined what its posts should contain and have analysed famous case studies, among which Leandra Medine and Tavi Gevinson stand out, one basic question remains: why should an up-and-coming fashion designer need a blog? Because.
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