Tablet showing a page on 'fashion business designer canvas' with text in Italian that translates to 'our innovative method to create your fashion brand'.
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Introduction to the canvas: meet the fashion business designer

HOW DOES THE CANVAS WORK TO CREATE YOUR BRAND? IN THIS ARTICLE I PRESENT YOU THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this section of the Fashion Business Academy where I explain how Canvas works and above all show you what it is...

Digital tablet showing an Italian text entitled 'Lo Storytelling Secondo Versace' with images of rich decoration and classical art at the top and bottom. The background is a shade from red to brown.
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Versace: the storytelling of Italian fashion history

https://youtu.be/Xz8oFTK8dyY Gianni Versace's message echoes to this day: he who falls in love with the Medusa has no chance! . The aim from the start was to leave anyone who admired his shop windows or his clothes petrified, so much so that they could never go back. In addition to a complete revolution in the field of fashion, the brand...

A guide entitled 'How to Write Product Descriptions' appears on a tablet screen with text and photos describing how to master the art of copywriting for e-commerce.
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How to write product descriptions with copywriting

Copywriting is the art of writing words that sell. It's not just about telling people that your product is great and that they should buy it. It's about taking the time to understand what makes your potential customers take action and then using language that will resonate with them to make them...

A tablet displaying an e-book entitled 'How to Tell Your Brand Story' with a picture of a heart-shaped book page on a shaded background.
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Fashion business and fashion industry - communication strategies 2.0

This article is brought to you by Be A Designer, the fashion office that makes your Brand. The accelerating dynamics triggered by the blockade of the textile industry -one of the most dynamic sectors in society- due to COVID-19, are reflected today and travel in parallel with the entry of the digital era. The marketing mix emerging in 2021 between offline tools...

A tablet showing an e-commerce guide in Italian entitled '4 Mistakes Not to Make When You Want to Sell Online' with pictures of online shopping and the best methods to boost sales.
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4 important mistakes of those starting to sell fashion online

Where do I start selling online? How do I start selling clothing online? How much does it cost to open an e-commerce? It may sound trivial, but the tools used to sell fashion online are not always easy to choose. Take, for example, communication tools such as Instagram, Facebook or the various social networks, which are not always the...

A tablet screen shows a text in Italian about the launch strategy of the collection with images of a woman dressed in red and someone using an illustration of a rocket launcher.
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Collection ready and brand in mind? Tips on how to start your own fashion start-up.

Fashion Start-Up from dream in the drawer to project Collection ready and Brand in the head? Tips on how to start your own Start-Up. There comes a point in every creative or designer's life where they decide to get involved. It doesn't matter if it happens right after finishing fashion school or academia or after...

Tablet showing the cover of a book entitled 'Building Your Brand with Strategy' with the subtitle '9 Points for Approaching Brand Design', which shows pictures of people working on brand design and discussing innovative methods.
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Want to create your own clothing brand? Here are the 9 essential points from which to start!

There comes a time Grit and ideas, as well as imagination and passion for fashion, are the key to success for one's brand. Nevertheless, they are not the totality of the elements needed to embark on a career that brings real results. Without imagination and originality the risk is ...

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