Tablet showing an article in Italian on fashion trends and the need for new designers in the era of fast fashion.
| |

Do we need new designers? Making fashion in the times of fast fashion and the mass market

Do we need emerging fashion designers in 2022? When the whole world revolves around fast fashion and the mass market, is there still room for those who want to start NOW? Italy has always been considered the home of new designers, and despite the fact that there are so many fashion schools, academies that give birth to new designers every year,...

Tablet showing a colourful nebula background with text in Italian on fashion product design.
| |

How do you design a fashion product?

Learn the principles of product design and discover how to build fashion products by following our Be A Designer method When you start building a collection, you must always keep in mind that it is born within a well-defined ecosystem and must respect its rules in order to always be coherent. To make fashion, we do not...

Tablet showing an Italian e-learning course entitled 'how to be a fashion designer (and sell) without fashion school' with an image of a person working on fashion design.
| | |

How to become a real designer and start selling (without fashion school)

Making fashion has always been the prerogative of fashion designers, at least that is what we are used to thinking. For those who, like me, work as an insider, i.e. from behind the scenes, the reality is much more complex. In fact, the stylist is just the tip of the iceberg, the one who puts his or her face, the one who puts...

Tablet showing a presentation slide with the Italian text 'introduction to operations' on fashion industry operations.
|

Introduction to operations with the fashion business designer canvas

Welcome to this new Fashion Business Academy article, in which I will guide you through the fourth and final quadrant of the Fashion Business Designer, the tool I designed to help you create and manage your fashion brand in a structured and effective way. In previous articles (which you can read HERE), we explored the first...

An e-book or digital publication on a tablet screen about fashion industry marketing and distribution with images of shopping bags and a retail shop.
|

Introduction to Marketing & Distribution

HOW DO MARKETING AND DISTRIBUTION CHANNELS WORK? IN THIS ARTICLE I PRESENT THE THIRD FRAMEWORK OF THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this third article of the Fashion Business Academy where I explain how the Canvas works starting from the...

Tablet showing a page on 'fashion business designer canvas' with text in Italian that translates to 'our innovative method to create your fashion brand'.
|

Introduction to the canvas: meet the fashion business designer

HOW DOES THE CANVAS WORK TO CREATE YOUR BRAND? IN THIS ARTICLE I PRESENT YOU THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this section of the Fashion Business Academy where I explain how Canvas works and above all show you what it is...

Tablet showing a page on 'introduction to brand design' related to the fashion business, with images of fabric samples and design materials underneath.
| |

Introduction to brand design with the fashion business designer

Table of Contents Welcome to this new article from the Fashion Business Academy, the reference point for those who dream of building a solid and recognisable fashion brand. Today I will guide you through the first quadrant of the Fashion Business Designer, the tool I have designed to help you develop a strong and distinctive brand identity....

Digital tablet showing an Italian text entitled 'Lo Storytelling Secondo Versace' with images of rich decoration and classical art at the top and bottom. The background is a shade from red to brown.
| |

Versace: the storytelling of Italian fashion history

https://youtu.be/Xz8oFTK8dyY Gianni Versace's message echoes to this day: he who falls in love with the Medusa has no chance! . The aim from the start was to leave anyone who admired his shop windows or his clothes petrified, so much so that they could never go back. In addition to a complete revolution in the field of fashion, the brand...

End of content

End of content