Tablet showing a presentation slide with the Italian text 'introduction to operations' on fashion industry operations.
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Introduction to operations with the fashion business designer canvas

HOW DO OPERATIONS WORK? IN THIS ARTICLE I PRESENT THE FOURTH AND LAST FRAMEWORK OF THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this fourth article of the Fashion Business Academy where I explain how the Canvas works, starting with the fourth and final chapter of the ...

An e-book or digital publication on a tablet screen about fashion industry marketing and distribution with images of shopping bags and a retail shop.
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Introduction to Marketing & Distribution

HOW DO MARKETING AND DISTRIBUTION CHANNELS WORK? IN THIS ARTICLE I PRESENT THE THIRD FRAMEWORK OF THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this third article of the Fashion Business Academy where I explain how the Canvas works starting from the...

Tablet showing a page on 'fashion business designer canvas' with text in Italian that translates to 'our innovative method to create your fashion brand'.
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Introduction to the canvas: meet the fashion business designer

HOW DOES THE CANVAS WORK TO CREATE YOUR BRAND? IN THIS ARTICLE I PRESENT YOU THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this section of the Fashion Business Academy where I explain how Canvas works and above all show you what it is...

Tablet showing a page on 'introduction to brand design' related to the fashion business, with images of fabric samples and design materials underneath.
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Introduction to brand design with the fashion business designer

Table of Contents HOW DOES BRAND DESIGN WORK? IN THIS ARTICLE I INTRODUCE YOU TO THE FIRST QUADRANT OF THE FASHION BUSINESS DESIGNER THE TOOL I DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND. Hello and welcome to this second Fashion Business Academy article where I explain how the Canvas works starting with the first...

Digital tablet showing an Italian text entitled 'Lo Storytelling Secondo Versace' with images of rich decoration and classical art at the top and bottom. The background is a shade from red to brown.
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Versace: the storytelling of Italian fashion history

https://youtu.be/Xz8oFTK8dyY Gianni Versace's message echoes to this day: he who falls in love with the Medusa has no chance! . The aim from the start was to leave anyone who admired his shop windows or his clothes petrified, so much so that they could never go back. In addition to a complete revolution in the field of fashion, the brand...

A guide entitled 'How to Write Product Descriptions' appears on a tablet screen with text and photos describing how to master the art of copywriting for e-commerce.
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How to write product descriptions with copywriting

Copywriting is the art of writing words that sell. It's not just about telling people that your product is great and that they should buy it. It's about taking the time to understand what makes your potential customers take action and then using language that will resonate with them to make them...

A tablet displaying an e-book entitled 'How to Tell Your Brand Story' with a picture of a heart-shaped book page on a shaded background.
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Fashion business and fashion industry - communication strategies 2.0

This article is brought to you by Be A Designer, the fashion office that makes your Brand. The accelerating dynamics triggered by the blockade of the textile industry -one of the most dynamic sectors in society- due to COVID-19, are reflected today and travel in parallel with the entry of the digital era. The marketing mix emerging in 2021 between offline tools...

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