Table of Contents A New Rhythm in the Fashion Calendar: The Rise of Pre-Collections In the fashion world, novelty is synonymous with existence. One of the most significant recent transformations has been the evolution of the 'fashion calendar'. Whereas in the past it was sufficient for a brand to present two 'fashion collections' per year, for the spring/summer seasons...
Table of Contents Introduction: Why do we need a press release? In an increasingly interconnected world, getting your unique voice out in the fashion industry can seem like a daunting challenge for emerging and creative designers. Between fashion shows, photo shoots and the myriad details of creating a new collection, it can seem almost impossible...
Table of Contents From Blogger to Content Creator: A Brief History of Fashion Blogging in 2023 The fashion blogging phenomenon started around 2004-2005, when platforms such as Blogger and WordPress made blogging accessible to everyone. If we were talking about it now with a member of Generation Z, they would probably point at us as...
Table of Contents "The act of creation is, first and foremost, an act of courage" - Pablo Picasso In this guide to creativity, we will take you through the process of turning an idea into a tangible fashion project. This article will serve as a real fashion course, ideal for those who are starting out on their own path...
Table of Contents The Fashion Market 2023: Gen Z and Social If you want to find out what the fashion trends of 2023 will be, you first need to know how this industry will move. Indeed, the fashion industry has been increasingly influenced in recent years by changes that depend, not only on investments, but also on the...
Introduction: In recent years, fashion is changing rapidly and there are many opportunities for emerging designers who want to stand out from the crowd. Whereas we used to be almost obliged to make our own products from scratch from a similar product or pattern we can now find 'ready-made' products on the market that can be customised...
Everything you need to know about how textile printing works and how it can become a valuable ally for your next collection THE DIFFERENT TYPES OF TEXTILE PRINTING SUBLIMATIC PRINTING: Sublimation printing falls into the category of indirect printing. The design is first printed on a special paper with sublimation dyes and,...
Do we need emerging fashion designers in 2022? When the whole world revolves around fast fashion and the mass market, is there still room for those who want to start NOW? Italy has always been considered the home of new designers, and despite the fact that there are so many fashion schools, academies that give birth to new designers every year,...
Learn the principles of product design and discover how to build fashion products by following our Be A Designer method When you start building a collection, you must always keep in mind that it is born within a well-defined ecosystem and must respect its rules in order to always be coherent. To make fashion, we do not...
Making fashion has always been the prerogative of fashion designers, at least that is what we are used to thinking. For those who, like me, work as an insider, i.e. from behind the scenes, the reality is much more complex. In fact, the stylist is just the tip of the iceberg, the one who puts his or her face, the one who puts...
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