A tablet showing a page on the creation of a sportswear brand with images of women in athletic poses.
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How to create a sportswear line

ByCorrado Manenti

Table of Contents Practical Guide to Building an Activewear Brand Welcome to this new article dedicated to brand design, the discipline that deals with building the architecture of your future brand. In this article we will try to answer some fundamental questions: How do you create a sportswear line? What are the critical stages...

Tablet showing a fashionable article in Italian on cruise and resort collections with an image of a ship's porthole.
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Quick guide not to get lost among the various resort cruises and pre-collections

ByCorrado Manenti

Table of Contents A New Rhythm in the Fashion Calendar: The Rise of Pre-Collections In the fashion world, novelty is synonymous with existence. One of the most significant recent transformations has been the evolution of the 'fashion calendar'. Whereas in the past it was sufficient for a brand to present two 'fashion collections' per year, for the spring/summer seasons...

A tablet on which a guide to creating a press release is displayed, with accessories such as glasses, a red mug and a keyboard on the desk.
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How to prepare a bombproof press kit

ByCorrado Manenti

Table of Contents Introduction: Why do we need a press release? In an increasingly interconnected world, getting your unique voice out in the fashion industry can seem like a daunting challenge for emerging and creative designers. Between fashion shows, photo shoots and the myriad details of creating a new collection, it can seem almost impossible...

Digital tablet showing a blog article in Italian about the storytelling lessons of historical fashion bloggers and their evolution into influencers.
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From Blogger to Content Creator: A Brief History of Fashion Blogging

ByCorrado Manenti

Table of Contents From Blogger to Content Creator: A Brief History of Fashion Blogging in 2023 The fashion blogging phenomenon started around 2004-2005, when platforms such as Blogger and WordPress made blogging accessible to everyone. If we were talking about it now with a member of Generation Z, they would probably point at us as...

Top view of a digital tablet showing an article in Italian about searching for ideas and inspiration, with a person typing on a keyboard in the background.
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Inspiration how ideas are born

ByCorrado Manenti

Table of Contents "The act of creation is, first and foremost, an act of courage" - Pablo Picasso In this guide to creativity, we will take you through the process of turning an idea into a tangible fashion project. This article will serve as a real fashion course, ideal for those who are starting out on their own path...

Digital visualisation of a comprehensive fashion guide 2023 in Italian, showing trends, styles and market insights.

Fashion trends of 2023, designers, iconic objects and garments, market trends

ByCorrado Manenti

Table of Contents The Fashion Market 2023: Gen Z and Social If you want to find out what the fashion trends of 2023 will be, you first need to know how this industry will move. Indeed, the fashion industry has been increasingly influenced in recent years by changes that depend, not only on investments, but also on the...

Digital tablet showing a presentation on discovering private label strategies and customisation in fashion.
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Private label - what it is and when to use it

ByCorrado Manenti

Introduction: In recent years, fashion is changing rapidly and there are many opportunities for emerging designers who want to stand out from the crowd. Whereas we used to be almost obliged to make our own products from scratch from a similar product or pattern we can now find 'ready-made' products on the market that can be customised...

Tablet showing an article in Italian on fashion trends and the need for new designers in the era of fast fashion.
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Do we need new designers? Making fashion in the times of fast fashion and the mass market

ByCorrado Manenti

Do we need emerging fashion designers in 2022? When the whole world revolves around fast fashion and the mass market, is there still room for those who want to start NOW? Italy has always been considered the home of new designers, and despite the fact that there are so many fashion schools, academies that give birth to new designers every year,...

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