Tablet showing a page on 'introduction to brand design' related to the fashion business, with images of fabric samples and design materials underneath.
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Introduction to brand design with the fashion business designer

Table of Contents Welcome to this new article from the Fashion Business Academy, the reference point for those who dream of building a solid and recognisable fashion brand. I am Corrado Manenti and for years I have been helping designers and entrepreneurs transform their passion for fashion into successful brands. Today I will guide you through the first quadrant of the Fashion...

Tablet showing an advertisement or guide in Italian for tennis and padel equipment, including tennis and padel clothing with accompanying images.
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Creating a clothing line for Tennis and Padel: The Guide to Getting Started in 2025

Discover how to create a clothing line for padel and tennis: create your new sports fashion line with us In the world of tennis and padel, clothing represents more than just a technical necessity; it is a symbol of identity, belonging and personal style. As an expert in the fashion industry and creator...

Tablet showing a guide on how to create a clothing brand in Italian, containing images of fashion garments and models.
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How to create a clothing brand: a guide to creating a fashion brand

How to create your clothing brand in 11 essential steps Creating a successful clothing brand requires not only an excellent understanding of the fashion world, but also a well-defined strategy and a strong sense of identity and consistency over time. You don't need me to tell you this, you will surely have realised...

An Italian fashion trend guide 2024 will appear on a tablet screen.
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Fashion trends of 2024, designers, iconic objects and garments, market trends

Table of Contents The fashion market 2024: Trends between technological innovation and timeless garments If you want to find out what the fashion industry trends of 2024 will be, you first need to know how this sector will move. Indeed, the fashion industry has been increasingly influenced in recent years by changes that depend not only on...

Tablet display showing a guide on how to create a streetwear line in Italian.
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How to Create a Streetwear Line?

Table of Contents How to create a Streetwear line: In this article we talk about a topic that is always present in our work in the style department: creating a Streetwear line. Have you ever wondered how a Streetwear brand is born and what the steps are to become a successful designer in this world? Let's understand together what is meant...

Tablet showing an article on Barbie's influence on fashion with a doll's face visible at the top.
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The Rebirth of Barbie: How Barbie Mania is Influencing Fashion

Introduction to the Barbie Mania Phenomenon "There's a Barbie in all of us" - Ruth Handler, the creator of Barbie. Hello everyone and welcome to this in-depth look at one of the hottest trends of the moment, the Barbie Mania phenomenon! I'm Corrado Manenti and today we dive into the colourful and intriguing world of the Barbie-mania phenomenon, fuelled by the...

A tablet showing a page on the creation of a sportswear brand with images of women in athletic poses.
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How to create a sportswear line

Table of Contents Practical Guide to Building an Activewear Brand Welcome to this practical guide dedicated to those who want to launch their own activewear brand and want to understand how to take their first steps in a competitive and growing market. Today we will talk about brand design, the fundamental discipline that allows you to build...

A tablet on which a guide to creating a press release is displayed, with accessories such as glasses, a red mug and a keyboard on the desk.
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How to prepare a bombproof press kit

Table of Contents Introduction: Why do we need a press release? In an increasingly interconnected world, getting your unique voice out in the fashion industry can seem like a daunting challenge for emerging and creative designers. Between fashion shows, photo shoots and the myriad details of creating a new collection, it can seem almost impossible...

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