INTRODUCTION: A guide to creating a successful handbag line 2024 How can we design and create a successful handbag brand? What are the challenges for those who decide to enter this market segment? What does it mean to produce handbags in Italy? Embarking on the journey to create a successful handbag line does not...
How to Manage Third-Party Garment Production in Italy In this article we discuss an ever-present issue in our daily work as an overro style office: how to manage third-party garment production in Italy. We will start with an overview of what the challenges and difficulties of producing your own collection in Italy are...
How to create your clothing brand in 11 essential steps Creating a successful clothing brand requires not only an excellent understanding of the fashion world, but also a well-defined strategy and a strong sense of identity and consistency over time. You don't need me to tell you this, you will surely have realised...
Article updated on 04/01/2024 INTRODUCTION: How does one create a swimwear collection in 2024? What are the fundamental steps that every designer (or aspiring designer) must know in order to approach this specific market segment BEFORE creating the products? In this article updated to the new macro trends of 2024, we are going to...
Table of Contents The fashion market 2024: Trends between technological innovation and timeless garments If you want to find out what the fashion industry trends of 2024 will be, you first need to know how this sector will move. Indeed, the fashion industry has been increasingly influenced in recent years by changes that depend not only on...
Table of Contents SUBSCRIBE TO NEWSLETTER AND DOWNLOAD FOR FREE: MOODBOARDS GUIDE + TEMPLATE CANVA Click on the button below and follow the instructions: sign up and get your FREE guide Moodboard Fashion in 2024: we will discover what a moodboard is, why it is used and why it can be useful to start creating a collection or a new...
Table of Contents How to create a streetwear line: In this article we discuss an ever-present theme in our work as style offices: creating a streetwear line. Starting with an overview of this peculiar market segment we will look at designers, iconic garments and what lessons we can learn on how to build a streetwear brand! I...
Introduction to the Barbie Mania Phenomenon "There's a Barbie in all of us" - Ruth Handler, the creator of Barbie. Hello everyone and welcome to this in-depth look at one of the hottest trends of the moment, the Barbie Mania phenomenon! I'm Corrado Manenti and today we dive into the colourful and intriguing world of the Barbie-mania phenomenon, fuelled by the...
Table of Contents Practical Guide to Building an Activewear Brand Welcome to this new article dedicated to brand design, the discipline that deals with building the architecture of your future brand. In this article we will try to answer some fundamental questions: How do you create a sportswear line? What are the critical stages...
Table of Contents Who said that fashion is a 'child's play'? Who said you have to be young to realise your dreams? Fashion, like art, knows no age limits. Your passion for beauty, style can explode at any time in life, and becoming a stylist after...
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