Tablet showing a presentation on the development of the hat collection with various coloured hats in the background.
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Developing a hat collection: where to start

How to Develop a Hat Collection: The Definitive Guide on How to Design, Develop and Produce a Hat Line in 2024 In the history of fashion, a hat is not simply an accessory, but a style statement, an unmistakable detail that has retained its iconicity through the centuries. "A hat is the ultimate fantasy,...

Tablet showing an advertisement or guide in Italian for tennis and padel equipment, including tennis and padel clothing with accompanying images.
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Creating a clothing line for Tennis and Padel: The Guide to Getting Started in 2024

Discover how to create a clothing line for padel and tennis: create your new sports fashion line with us In the world of tennis and padel, clothing represents more than just a technical necessity; it is a symbol of identity, belonging and personal style. As an expert in the fashion industry and creator...

Tablet showing a guide to creating a successful bag line in Italian on a pink background.
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Guide to Creating a Successful Handbag Line +6 Tips

INTRODUCTION: A guide to creating a successful handbag line 2024 How can we design and create a successful handbag brand? What are the challenges for those who decide to enter this market segment? What does it mean to produce handbags in Italy? Embarking on the journey to create a successful handbag line does not...

Tablet showing a web page on clothing production in Italy with text in Italian, surrounded by sewing equipment.

Third Party Clothing Production for Small Quantities

How to Manage Third-Party Garment Production in Italy In this article we discuss how to manage third-party garment production in Italy, an ever-present issue in our daily work as style offices. We will address the main challenges of producing a fashion collection in Italy and how to interface with suppliers and manufacturers...

Tablet showing a guide on how to create a clothing brand in Italian, containing images of fashion garments and models.
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How to create a clothing brand: a guide to creating a fashion brand

How to create your clothing brand in 11 essential steps Creating a successful clothing brand requires not only an excellent understanding of the fashion world, but also a well-defined strategy and a strong sense of identity and consistency over time. You don't need me to tell you this, you will surely have realised...

Tablet showing a guide on how to make swimwear, surrounded by samples of swimwear fabrics and a pair of swimming goggles.
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How do you create a swimwear line?

Article updated on 04/01/2024 INTRODUCTION: How does one create a swimwear collection in 2024? What are the fundamental steps that every designer (or aspiring designer) must know in order to approach this specific market segment BEFORE creating the products? In this article updated to the new macro trends of 2024, we are going to...

An Italian fashion trend guide 2024 will appear on a tablet screen.
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Fashion trends of 2024, designers, iconic objects and garments, market trends

Table of Contents The fashion market 2024: Trends between technological innovation and timeless garments If you want to find out what the fashion industry trends of 2024 will be, you first need to know how this sector will move. Indeed, the fashion industry has been increasingly influenced in recent years by changes that depend not only on...

The complete guide to creating fashion moodboards.

Fashion Moodboard: what it is and how to create an effective one

Table of Contents SUBSCRIBE TO NEWSLETTER AND DOWNLOAD FOR FREE: MOODBOARDS GUIDE + TEMPLATE CANVA Click on the button below and follow the instructions: sign up and get your FREE guide Moodboard Fashion in 2024: we will discover what a moodboard is, why it is used and why it can be useful to start creating a collection or a new...

Tablet display showing a guide on how to create a streetwear line in Italian.
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How to Create a Streetwear Line?

Table of Contents How to create a streetwear line: In this article we discuss an ever-present theme in our work as style offices: creating a streetwear line. Starting with an overview of this peculiar market segment we will look at designers, iconic garments and what lessons we can learn on how to build a streetwear brand! I...

Tablet showing an article on Barbie's influence on fashion with a doll's face visible at the top.
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The Rebirth of Barbie: How Barbie Mania is Influencing Fashion

Introduction to the Barbie Mania Phenomenon "There's a Barbie in all of us" - Ruth Handler, the creator of Barbie. Hello everyone and welcome to this in-depth look at one of the hottest trends of the moment, the Barbie Mania phenomenon! I'm Corrado Manenti and today we dive into the colourful and intriguing world of the Barbie-mania phenomenon, fuelled by the...

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