Identifying the right sales channel is a key strategic decision for emerging fashion brands. Each option, such as e-commerce, physical retail or marketplace, offers different opportunities and challenges that affect brand positioning, operations and profitability. To choose the right sales channel for your brand in a way that...
Find out how to make your own shoot A fashion shoot is often much more than you might imagine: it can be the deciding factor between the success or failure of your brand. How many designers have dedicated body and soul to creating flawless collections, taking care of every detail, only to see sales stagnate? Often...
Table of Contents A New Rhythm in the Fashion Calendar: The Rise of Pre-Collections In the fashion world, novelty is synonymous with existence. One of the most significant recent transformations has been the evolution of the 'fashion calendar'. Whereas in the past it was sufficient for a brand to present two 'fashion collections' per year, for the spring/summer seasons...
Table of Contents SUBSCRIBE TO NEWSLETTER AND DOWNLOAD FOR FREE: GUIDE TO MOODBOARDS + TEMPLATE CANVA Click on the button below and follow the instructions: sign up and get your FREE guide Moodboard Fashion in 2025: find out what a moodboard is, why it is used and how it can help you create a collection or a new product line....
In the fashion world, a movement is gaining momentum: that of inclusive fashion. Fashion shows and editorial campaigns are increasingly pushing inclusivity, expanding the representation of different sizes, but buying plus-size clothes often remains an obstacle course. In this article, we will focus on how to successfully launch a fashion brand dedicated...
Visual identity is what makes a brand recognisable and distinctive: it is not enough to have quality products, without a clear and consistent image, a brand risks getting lost in an increasingly diverse and competitive market. Logos, colours, fonts and packaging must communicate the brand's values and personality, creating an immediate connection with the consumer.
Accessories are not mere complements, but true distinctive style elements that can make the difference to a brand's positioning. With the BAD method, which I have developed, you can follow a structured and practical path, exploring each stage from design to sales with a focus on sustainability, marketing and strategic partnerships....
Are you thinking of creating an outerwear brand but don't know where to start? Starting a successful brand is an exciting path, but it requires a clear strategy and the right resources. In this guide, you will find practical tips and strategies straight from our Be A Designer method, designed to help you build a solid brand...
Starting a clothing line is a great opportunity to express your creativity and have your say in the fashion world; however, it is also a challenge that requires commitment, strategy and careful planning. Thanks to the Be A Designer method and my experience in the industry, you will discover how to turn your vision into reality....
In my experience in the fashion, luxury and lifestyle industries, I have helped many aspiring designers build their path to success. One of the fundamental tools I recommend to those who want to stand out in the fashion industry is the fashion portfolio. But what exactly is a fashion portfolio and how can it help you ...
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