Tablet displaying a comprehensive guide entitled 'How to create a Business Plan for your fashion business', with images of fabrics, collaboration between people and planning materials for your fashion brand.
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How to make a business plan for a fashion brand. 10 tips

Tabella dei Contenuti Se stai pensando di avviare un tuo brand di moda o far crescere quello attuale, hai sicuramente considerato di creare un business plan. Sì, proprio quel documento che a volte fa paura perché ci immaginiamo mille fogli Excel, grafici complessi e paroloni da master in economia. Eppure, fidati: un Business Plan, o piano aziendale, può…

fashion blogger
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Fashion bloggers in 2025: who they are, what they do and why they are still relevant

Instagram, digital content and influencers: this is the new face of fashion today. But what happened to the magazines, fashion blogs and testimonials so dear to the 1980s? They have not disappeared, they have simply transformed. Today, they coexist and intertwine with the new tools of digital communication, giving rise to a...

sales channel
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Choosing the sales channel for your fashion brand: e-commerce, retail or marketplace

Identifying the right sales channel is a key strategic decision for emerging fashion brands. Each option, such as e-commerce, physical retail or marketplace, offers different opportunities and challenges that affect brand positioning, operations and profitability. To choose the right sales channel for your brand in a way that...

Shooting fashion
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Fashion shoots: how to create the perfect photo shoot for your brand

Find out how to make your own shoot A fashion shoot is often much more than you might imagine: it can be the deciding factor between the success or failure of your brand. How many designers have dedicated body and soul to creating flawless collections, taking care of every detail, only to see sales stagnate? Often...

Tablet showing a fashionable article in Italian on cruise and resort collections with an image of a ship's porthole.
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Quick guide for not getting lost among the various resort cruises and pre-collections

Table of Contents A New Rhythm in the Fashion Calendar: The Rise of Pre-Collections In the fashion world, novelty is synonymous with existence. One of the most significant recent transformations has been the evolution of the 'fashion calendar'. Whereas in the past it was sufficient for a brand to present two 'fashion collections' per year, for the spring/summer seasons...

The complete guide to creating fashion moodboards.

Fashion Moodboard: what it is and how to create an effective one

Table of Contents SUBSCRIBE TO NEWSLETTER AND DOWNLOAD FOR FREE: GUIDE TO MOODBOARDS + TEMPLATE CANVA Click on the button below and follow the instructions: sign up and get your FREE guide Moodboard Fashion in 2025: find out what a moodboard is, why it is used and how it can help you create a collection or a new product line....

A 'Launch Guide' on creating inclusive fashion specifically for curvy sizes is displayed on a tablet screen.
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Creating inclusive fashion: a guide to launching a line for curvy sizes

In the fashion world, a movement is gaining momentum: that of inclusive fashion. Fashion shows and editorial campaigns are increasingly pushing inclusivity, expanding the representation of different sizes, but buying plus-size clothes often remains an obstacle course. In this article, we will focus on how to successfully launch a fashion brand dedicated...

visual identities bad method
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Creating a visual identity for your fashion brand: BAD method

Visual identity is what makes a brand recognisable and distinctive: it is not enough to have quality products, without a clear and consistent image, a brand risks getting lost in an increasingly diverse and competitive market. Logos, colours, fonts and packaging must communicate the brand's values and personality, creating an immediate connection with the consumer.

A tablet presenting an Italian guide on how to create an accessories brand, enriched with vivid pictures of bags and scarves, ideal for fashion accessory enthusiasts.
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How to create a fashion accessory line: a complete guide

Accessories are not mere complements, but true distinctive style elements that can make the difference to a brand's positioning. With the BAD method, which I have developed, you can follow a structured and practical path, exploring each stage from design to sales with a focus on sustainability, marketing and strategic partnerships....

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