PRESS RELEASES & DIGITAL PR

Be a Designer is the starting ramp to launch your idea in fashion whether you already have a company or dream of creating one! Thanks to our multi-disciplinary team and excellent partnerships with manufacturers and garment makers we can support you at every stage of the development, communication and launch of your brand or capsule collection.

why realise a press release?

In an increasingly crowded fashion world, the uniqueness of each creator can risk getting lost in the folds of digital and hyper-communication. Every day we are literally bombarded by thousands of advertising stimuli for this it is increasingly difficult to be relevant and memorable.

Fashion shows, photo shoots and the meticulous care in designing a new line can occupy all your time, leaving one very important aspect in the shade: that of the self-promotion. Here a key element: the press release.

The press release is not just an announcement; it is the soul of your brand translated into words. It captures the vision, tells the story and builds an emotional bridge between you as a creator, journalists and your audience. Digital PR brings the concept of the press release into the vast universe of online communication.

In a space where information travels at the speed of light, a clear, concise and engaging voice is essential.

Thanks to our partnerships with established professionals with Be A Designer you will have

Professional columnists and journalists: which we have access to with special arrangements that would hardly work for small and not yet established brands.
Creation of professional press releases: That can tell your uniqueness and be attractive to journalists who are 'newsworthy'
Your business card: Digital PR starts with your online presence, we make sure everything is optimised and consistent to present you at your best.
A Single Professional Interlocutor: We manage the entire process for you, ensuring proper dissemination to journalists and influencers in the industry.

THE SINGLE VOICE OF YOUR FASHION BRAND

Despite the size or seniority of your brand, a press release can elevate and consolidate your presence in the industry. It can unlock opportunities, build your authority and organically present your brand to a wider audience of potential customers.

And with Be A Designer at your side, each communiqué will be a step towards your vision being turned into reality.

WHAT ARE THE RISKS OF NOT USE PRESS RELEASES?

Difficulty of Emerging in a Crowded Sector: For an emerging designer, finding your own space in a saturated fashion market can be a challenge. By not taking advantage of the opportunity of a press release, one may miss a crucial platform to present one's unique vision, style and creations to a wider audience. Without this showcase, many talents remain undiscovered, hidden in the shadows of better known brands.
Lack of Collaboration and Recognition: Press releases attract the attention not only of the public, but also of the media and opinion leaders. Without these official communications, an up-and-coming designer might miss the opportunity to attract the attention of journalists, influencers, fashion critics and interested buyers.
Perception of Lack of Professionalism: While the fashion world welcomes innovation and creativity, there is also a deep respect for professionalism and traditions. Avoiding the use of an established tool such as the press release may lead some to perceive an emerging designer as less knowledgeable or less aware of industry practices, potentially compromising his or her reputation.
Dependence on Paid ADV Campaigns: Focusing exclusively on paid promotional initiatives, such as advertising on social platforms, can not only be costly for an emerging designer, but also limit the reach and authenticity of the message. Press releases, on the other hand, offer an organic and authentic opportunity to reach the audience, establishing a genuine connection based on the designer's story and vision, rather than advertising messages that are often perceived as impersonal.

In an age when digitalisation dominates, the temptation to opt for economical solutions in the drafting and distribution of press releases is palpable.

But beware: although they may appear convenient on the surface, these solutions rarely capture the essence, nuance and detail needed to excel in the complex world of fashion.

Entrusting your brand communication to improvised or unprofessional solutions, after all the effort and investment put into its creation, is a critical error.

A superficially or generically drafted press release may not only dilute your brand's core message, but may also lead to inaccurate or even negative perceptions, especially when your target audience expects sophisticated and well-edited communications. The outcome?

YOUR VOICE MIGHT BE IGNORED OR MISINTERPRETED.

JOURNALISTS MIGHT SEE YOU AS A SOURCE OF ANNOYANCE AND NOT AS GOOD NEWS

The Art of Communication With 'Be A Designer': With us, you don't have to worry about the quality of your press release. We ensure that each ad not only resonates with your vision, but is also optimally written and distributed to reach your target audience.

Our service goes beyond simple editing. That is why we only work with brands and personalities that really have a chance of becoming relevant and unique thanks to their history

We deeply understand the importance of digital distributioncreating targeted strategies to ensure that your message reaches and engages your audience, guaranteeing the attention you deserve.

A Step Towards Success: Investing in quality press releases is as much a strategic choice for building your positioning without counting only in paid advertisements.

Effective communication can build trust, authority and enhance brand perception and, ultimately, make you count among the emerging fashion names nationally and NOT only!

DESIGNED FOR EMERGING BRANDS

The Importance of Images and Video in the Digital Age

First Contact is Decisive: We live in a time when consumer attention is more fragmented than ever before. In this context, images and videos are often the first and sometimes the only opportunity to capture the interest of a potential customer. They function as a business card for your brand, and it is essential that they convey professionalism, quality and the essence of your brand.

With "Be A Designerwe strive to create high-quality content that not only captures attention, but also leaves a lasting impression. But, as we know, even the best content can lose its potential if it is not seen by the right audience.

CREATE AND THEN DISSEMINATE YOUR CONTENT

Beyond Creation: The Dissemination of a PRESS RELEASE is the Key: Producing outstanding content is only half the battle. We have to reach the right journalists to disseminate it!

Without an effective dissemination strategy, even the most fascinating content can go unnoticed. That is why, in addition to focusing on the creation of press releases, images and videos, we also offer essential services to ensure that your message reaches its audience.

In today's digital landscape, it is not enough to be present: you have to shine and get noticed. With "Be A Designerwe offer you a complete package, from creation to dissemination, to ensure that you do exactly that.

MANAGEMENT AND PLANNING SOCIAL MEDIA

Social media has become a fundamental pillar for a brand's visibility.

Our strategy is not just about posting: we plan, curate and monitor your social media activities, ensuring that your content reaches the right audience at the right time.

WEBSITE CREATION & LAUNCH STRATEGIES

Quality Press Releases: Over the years, we have specialised in creating fashion websites based on the needs of emerging fashion designers.

Thanks to Evolve Marketing Ltd. we can support you in creating the perfect website for your brand and the best launch strategies to bring your products to market!

START HERE

Schedule a free consultation to tell us about your project and the challenges you face. We will help you gain clarity on how you can work with us to bring your fashion brand to life.

FAQ

Answers to the most frequently asked questions from aspiring designers

What does be a designer do?

Be A Designer is a independent style office. We are a team of professionals who can help you realise your idea in fashion. We can help you from the conception stage right through to the production and marketing of your idea.

Where are you?

We are located in Gallarate in the Province of Varese just a few minutes from Milan Malpensa airport and less than an hour's drive from Milan / Como / Lugano / Bergamo

Do you work with individuals or also with companies?

We work with both structured companies or professionals and VAT-registered businesses as well as private individuals. Obviously if your idea is to create something of your own and start selling it sooner or later you will need a VAT number, but if you want to get started there is no problem!

What kind of collaborations do you offer?

We offer both operational services where we do the work for you such as pattern making, prototyping, textile printing, graphic realisation of concepts and collections as well as strategic consultancy services.

I have an idea but I don't know where to start!

Don't worry! We advise you to book a free call with a member of our team who will be able to guide and advise you best!

If you are shy or prefer to learn more, we suggest you read our book: "Do you also want to be a designer?" which encapsulates our entire method.

Do you have production minimums?

We have an agile structure built up over almost ten years and we can handle all kinds of production for you from a few items per model to thousands. Of course, what changes is the price.

How Does a Completion Course Work with You?

We have a tested method divided into several steps where we will start from the idea through to the prototype and then production. At every stage you will be at the centre of the creative process and you will always know what is going on!

Why should I choose you?

We have been doing this job for almost ten years, we are the only style office in Italy focused on emerging designers and start-up projects.

Why are we the only one? Because making fashion small in Italy is very difficult especially for beginners who do not have the right network of contacts.

We have developed a METHOD to build your products and your brand with precise price and market logic that combines the right creativity with the right product.

Do you also want to be a designer but don't know where to start?

I wrote a best-selling manual which guides you through our method to start thinking about your fashion brand in the right way, avoid costly mistakes and give you the right priorities.

If you don't know where to start, this is the best way to begin!

It is available with a special offer to this page: